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Press Releases
The most statistics, insights and case studies available in a single source. Hong Kong, 16 July 2008 -- The Asia Digital Marketing Association (ADMA), the voice of the digital marketing industry in Asia, today released its second annual Asia Pacific Digital Marketing Yearbook offline as a free publication and online at http://www.asiadigitalmarketingyearbook.com as a free download. The Yearbook is THE source for marketers, advertisers, media buyers and anyone looking to leverage the power of digital media in the region. It provides a snapshot of what’s happening on the Internet in Asia Pacific as well as insights and case studies. “2008 will be the year that marketers put consumers back at the centre of the digital marketing equation, where they belong. Now, more and more, advertisers and agencies are rediscovering the obvious: “It’s the customer, stupid”,” says David Ketchum, ADMA’s Chairman. “Marketers are becoming more sophisticated, and are starting to view tools such as mobile and social media not as new strategies in and of themselves, but as effective ways to reach target consumers as part of unified on- and off-line marketing campaigns including print, TV and outdoor”. Over the past year, the phenomenal growth in Internet and mobile users has continued across the region to the extent that Asia now boasts almost 39% of the total online population. Each market is developing distinct Internet usage dynamics and market personalities. Singapore has a broadband penetration rate of 81.1% – the highest in the region and perhaps the world. Asia Pacific has the world’s highest use of search (45% of the total) and search accounts for the majority of advertising revenue, yet more than half of all Indian internet users go online mainly to send email. Hong Kong has the world’s highest mobile messenger usage, with 23% of global users. In Japan, around 10% of all ad budgets are spent online, and mobile comprises around 10% of that. China has 42 million bloggers – more than the U.S. and Europe combined – and 80% of Internet users say that being online is an essential part of how they live their lives. The Yearbook, compiled from government, industry, company and research data, is the most comprehensive single source available. Contributors to the Yearbook, which was edited by senior journalist Rachel Oliver, include AIM proximity, Credit Suisse, eBay, Eight Partnership, Epsilon International, comScore, Communicate 2, DoubleClick, Microsoft Advertising, MRM Worldwide, Nielsen Online, Premiere Global Services, Right Media, SCMP.com, SemuApi, Synovate, WebDNA Interactive and ZUJI.com. About the Asia Digital Marketing Association (ADMA): The Asia Digital Marketing Association (ADMA) is the voice of, and advocate for, the digital marketing industry in Asia (excluding Japan). The ADMA is an umbrella organisation, guided by senior executives in the industry, and charged with gaining consensus and formulating a powerful point of view on all key industry issues. The role of the organisation is to promote the strengths of digital marketing and counter misperceptions with clear, compelling information about cost effectiveness, impact and real-world success stories. Learn more at http://www.asiadma.com. Media Contacts: David Ketchum, Chairman, ADMA Email: Tel: +852 2973 0222 Kay Bayliss, Director, ADMA Email: Tel: +852 8100 9987 Submitted by Upstream, Upstream Asia Ltd. on Wednesday, 16 July 2008 at 6:25 PM Category: Education |
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