Press Releases
 
Arab Fashion Week comes to Riyadh

, 11 April 2018 -- The stage is set for the first major fashion week in the Kingdom and as designers from across the region frantically sew on the final sequin and trim those pesky hemlines

The stage is set for the first major fashion week in the Kingdom and as designers from across the region frantically sew on the final sequin and trim those pesky hemlines, Arab News shares exclusive insights from Princess Noura bint Faisal Al-Saud, honorary president of the event organizers, Arab Fashion Council (AFC), who shed light on the importance of this seminal sartorial event in Saudi Arabia.

With the market for luxury brands well established in the Kingdom, some of the biggest names in international fashion are attending the event, which kicked off last night with a glittering opening ceremony. Italian fashion house Roberto Cavalli, French couturier Jean-Paul Gaultier and Russian designer Yulia Yanina will all be in attendance, as will British luxury department store Harvey Nichols, which is hosting a series of trunk shows with the AFC.

Attendees can expect an eclectic array of designs reflecting the cosmopolitan character of Arab style and will get a front row seat as the fashion industry’s who’s who from across the Middle East showcase their latest innovations.

“A lot of things have been changing in Saudi Arabia…. now we can invite everyone to come here and be a part of this change. We have so many talented designers in this country and such a love for fashion. Now we can show that to the world,” Princess Noura told Arab News.

“What we’re doing is a fashion event, but it’s beyond that: We’re opening doors to so many other things as well,” she added. The hope it that the inaugural Arab Fashion Week in Riyadh will set a precedent, bringing the country’s burgeoning style sector to the world’s attention while raising the profile of other industries in the Kingdom.

By inviting people from every part of the world to see Saudi Arabia, the event seeks to promote tourism, attract foreign investment and create employment opportunities, all of which are “pillars of Vision 2030,” Princess Noura said.

“It’s not just about women buying clothes. It’s about the knowledge they can gain by being creative, challenging people to think outside the box and bolstering creative industries across the board.”

Last December, the country stepped into the style spotlight when the AFC announced plans to open offices in Riyadh, claiming a spot on the Middle East’s fashion map amid bold statements that Saudi Arabia was to be a new hub for the region.

But it was news that the next Arab Fashion Week would be hosted in Riyadh that went global earlier this year, catching the international fashion community off guard as they rushed to secure a seat for the set of shows.

Demand for the event exceeded expectations, promoting organizers to postpone so they could increase capacity. Interest from the international community has been “really optimistic” and bodes well for an event that will “mark history,” Princess Noura said.

The first Arab Fashion Week in Riyadh is set to run from April 10-14 and is taking place in the city’s Ritz-Carlton hotel. With more than 13 fashion designers taking part — including renowned Lebanese-Italian talent Tony Ward and brands from Kazakhstan, Egypt and the UAE — it is the ideal opportunity to introduce the region’s brightest fashion stars to the Saudi market.

This will no doubt go a long way in supporting plans to develop a fashion city in Riyadh, creating a destination “with all the fashion brands in one place” as part of a push to encourage more global fashion houses to establish a presence in the Kingdom, according to Princess Noura.

“A lot of Arabs travel to Europe and the US to buy clothes. The idea is that they will be able to do this in their own country,” she said. “It’s a really exciting market for brands… Arab people care about wearing stylish clothes every day. We love to dress up, to show our sense of fashion, and that is really appealing for designers.”

By attracting foreign brands to establish a presence in the Kingdom, she hopes to “bring something new to the country” while building on a wealth of homegrown talent that lays the foundation for a flourishing fashion industry that could reach across the region.

“I’d like to see brands here that don’t exist in many other parts of the world and (I would like) to have manufacturing done in Saudi Arabia, creating more jobs for women,” Princess Noura said.

She isn’t the only one with high hopes for the country. Jacob Abrian, the 26-year-old CEO of the AFC, has similar dreams for the Kingdom.

“I’m so proud of Vision 2030. Not only does it support Saudi Arabia, but it will make it the hub of the Arab world… I’m proud to say that (the country) is going to surprise everyone around the world in a top-notch manner,” he told Arab News.Read more at:http://www.marieaustralia.com/bridesmaid-dresses | http://www.marieaustralia.com/short-formal-dresses-australia

# # #


Submitted by yokol on Wednesday, 11 April 2018 at 5:08 PM
Category: Food & Fashion
 
Related News

Coconut Syrup Market To Increase at Steady Growth Rate
Tuesday, 17 Jul 2018

Frozen Puree Market to Register a Healthy CAGR for the Forecast Period 2017-2025
Tuesday, 17 Jul 2018

Rice Bran Oil Market To Increase at Steady Growth Rate
Tuesday, 17 Jul 2018

Smoked Cheese Market Driven by Increase in Demand for Processed Ready-to-eat Food Products
Tuesday, 17 Jul 2018

Fermented Black Beans Market with Current Trends Analysis, 2017-2027
Tuesday, 17 Jul 2018

Related Events

Congress FOOD 2030: Towards sustainable agri-food systems
Wednesday, 5 Sep 2018

Latest News

Heart Valve Devices Market - Review with Forecast Research Report 2025
Wednesday, 18 Jul 2018

Life Science Instrumentation Market- Analysis, Trends, Forecast, 2022
Wednesday, 18 Jul 2018

Hip Reconstruction Devices Market - Global Market Revenue and Share by Manufacturers 2022
Wednesday, 18 Jul 2018

Medical Electrodes Market Share and Growth Factors Impact Analysis 2022
Wednesday, 18 Jul 2018

Non-vascular Stents Market Growth with Worldwide Industry Analysis to 2025
Wednesday, 18 Jul 2018

 
Want to get your press releases, event listings, and job ads on Scoopasia? Register now for a FREE account or login if you already have one!
Scoopasia v1.0b. Copyright © 2018
Today is Wednesday, 18 July 2018

About Scoopasia | FAQ | Privacy Policy | Contact Us

Press Releases
Event Listings
Job Listings
Arts & Entertainment
Architecture & Construction
Automotive & Travel
Business
Consumer Technology
Economy
Education
Enterprise Technology
Food & Fashion
Government & Policy
Health Care & Medical
Legal/Law
News & Media
Religion
Science & Research
Sports & Fitness
Login / Register
Get Scoopasia through RSS Feeds & Email Notifications!


Journalist's Toolbox
Hello journalist, welcome to Scoopasia--a powerful online resource for media information in Asia. Scoopasia has press releases and media events for every beat and industry. All content on Scoopasia is 100% FREE. You don't even need to login!

  • Scoop Line
    (Instant Information Request)
    The easiest way to ask questions and request information from the PR community.


  • Advanced Search
    Drill down, dig deep, for media information the way you want it.

  • Journalist's Resources
    Resources and tools you can't do without.

  • PR Tools
    Scoopasia Blog Search
    Search the largest handpicked collection of Asia's most prominent and influential blogs.


    Resources
  • PR Bookmarks
  • Web 2.0 Bookmarks
  • Media Bookmarks

    More Coming Soon...

  • Upcoming Events
  • Tumor Models | Boston 2018
  • 14th Public Relations and Communications Summit
  • Palo Alto Networks: Carrera por la Ciberseguridad de Protectia y Palo Alto Networks
  • The Medical Management of HIV or AIDS and Hepatitis
  • 10th Annual Detroit Regional Sports Medicine Symposium, Plymouth 2018

  • Latest Jobs
    Sorry, there are currently no entries posted here.