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Press Releases
FOR IMMEDIATE RELEASE 2 July 2009 A local group of Singaporeans are changing the way charities are funded in Singapore. Singapore, 21 June 2009 -- Conceived by Will Events, Social Touch Media, DoNiceThings and Edvarcl Marketing|PR, the new concept is called Clubbing For Cause (CFC), which leverages on the concept of incidental charity to drive dollars back into charities. “On average, local fund-raising drives are asking donors to give as a direct act. This raises entry barriers as it requires the donor’s concerted action. Clubbing For Cause (CFC), on the other hand, keeps it simple as donors are incidentally aiding charities while enjoying themselves.” Says Mr Ng Cheng Wei, co-founder, donicethings.org. Venue-sponsored by Butter Factory, CFC will be organizing the guest list for the event on 25th June. Patrons buying tickets to the event will see their ticket price, in its entirety, donated 100% back to CFC’s first beneficiary, Guide Dogs of the Blind Singapore. The proceeds from the ticket sales will be used by the beneficiary to train new guide dogs for the visually-disabled. “For the blind and visually impaired, mobility is one of the biggest problems. Giving such a person a guide dog is to give him mobility and independence. Thank you for supporting this worthy cause”Says Professor Tommy Koh, Ambassador-At-Large at the Ministry of Foreign Affairs and Patron of Guide Dogs Association of the Blind, Singapore. One thing of note is that for all the mainstream charities which have been enjoying significant funding from big media and event splashes, there are many niche charities that have fell by the wayside. CFC is intended to help address this issue and ensure that charities, regardless of popularity or size, can benefit from the generosity of Singaporeans. “We are very happy that CFC has recognized us and shared with us an avenue to draw more funds to help the visually-impaired. The cost of training a benificiary to use a guide dog can be exorbitant, but the incalculable joys that the blind derives from a furry guide makes this a worthwhile cause.” Says Mr Kua Cheng Hock, President, Independent Society of the Blind Singapore. CFC also marks one of the first times that marketing for a charity event is ran exclusively through the social media. Powered primarily with Twitter and Facebook, CFC is banging on the pervasiveness of social networking to propagate and spread the incidental charity ethos to the connected generation. About : Clubbing For Cause | clubbing.forcause.info Clubbing For Cause is a local social startup that aims to leverage on the power of incidental charity and effective audience engagement to drive donor dollars back to niche charities. We believe that fun and charity is not necessarily mutually exclusive. Guide Dogs of the Blind Singapore | guidedogs.com.sg Guide Dogs of the Blind Singapore is a member of Guide Dogs for the Blind organization. We aim to create awareness of guide dogs and encourage profound partnership between person and dog—and help to unleash the potential in both of them. But it does not happen by accident. It takes preparation, a world class training program, and support through life´s challenges. Guide Dogs of the Blind Singapore is supported entirely through private donations. Everything we do—from transportation to room and board, including training and all our support services—is free of charge to the blind or visually impaired student. Will Events | willholdings.com.sg Started by a group of enterprising youths, Will Events stands for uniqueness, daring, fun and professional. These values are deeply ingrained in our Will family and showcased through our ideas and execution. In fact, all employees are our very own ambassadors. Other than providing total events management, we, too, create our own signature events that mix ideas with unique approaches in the form of events. We ensure the industry is never deprived of ideas and that all our customers and audiences are always having fun and value for money with our services. In short, "We create and organise events with quality and difference." Donicethings | donicethings.org Donicethings.org is an online community portal for social volunteer work. We bring together individuals wishing to organize a community project, volunteers seeking opportunities to contribute, and corporate organizations looking to fund social initiatives. Social Touch Media | socialtouch.me Social Touch Media expands and integrates the social media landscape vertically by creating online portals that engage and foster social interactions between users across existing platforms. "Social" refers to social media and our active commitment to furthering and supporting social causes and this Social Touch is our offering to our clients. Our vision for Social Touch Media is to create a socially responsible corporate entity in the realm of social media through a viable, sustainable business involving social causes. Edvarcl Marketing | PR | edvarcl.com Edvarcl is the brand name of a one-man 360 degrees media services agency whose products ranges from editorial generation and hosting to guerilla marketing and social PR. Media Contacts: Press Contacts Edvarcl Heng 9488 6451 // Footnotes: M140o93H7pQ09L8X1t49cHY01Z5j4TT91fGfr Note To Editors: Clubbing For Cause Fact Sheet Official website: http://www.clubbing.forcause.info/ Facebook event page: http://sn.im/kakoa Beneficiary: Guide Dogs of the Blind Singapore Event venue: Butter Factory at One Fullerton Event date: 16 July 2009 Pre-sales tickets: S$12 Door sales tickets: S$15 Higher resolution photos of pre-event launch are available upon request. Disclaimer: M140o93H7pQ09L8X1t49cHY01Z5j4TT91fGfr Submitted by edvarcl, Edvarcl Editorial, Marketing and Event/Video Hosting on Sunday, 21 June 2009 at 10:24 PM Category: Arts & Entertainment |
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