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Cisco WAN Optimization Managed Service Offering Expands Service Providers' Market Opportunity

Major Service Providers Around the World Delivering Best-in-Class WAN Optimization Managed Services Based on Cisco WAAS

SAN JOSE, CA--(Marketwire), 19 November 2008 -- Cisco (NASDAQ: CSCO) today announced that eight additional service providers are delivering powerful new application acceleration and wide area network (WAN) optimization managed services based on the Cisco® Wide Area Application Services (WAAS) network module of the Cisco Integrated Services Router (ISR). WAN optimization has experienced a rapid market adoption rate and more service providers are now offering it as a managed service to enterprises of all sizes and helping them to solve information technology (IT) challenges such as branch office application performance, remote backup and server consolidation.

By offering a new Empowered Branch solution through managed WAN optimization services in the past six months, Alestra, AT&T, NTT, Telefônica Brasil, Telstra, TELUS, T-Systems (Deutsche Telekom's business unit) and Verizon Business built on the capacity of their existing WAN infrastructures to deliver a service that addresses customer demand for high-performance centralized applications. These managed WAAS service providers increase their value to customers by reducing the required capital outlay for equipment and staffing and by enabling a centralized application to be delivered at the level of end-user-required performance. Please see service provider quote sheet.

"With our Cisco ISR-based managed service from TELUS, we provide our branch office employees with the same access to and performance experience with IT tools and applications as if they were right at corporate headquarters," said Doug Pettapiece, director of systems for Finning (Canada). "Previously we struggled to provide adequate connectivity to our growing base of branch offices. Now, TELUS seamlessly provides our branch offices with managed unified communication and WAAS services that also help us lower total cost of ownership."

Cisco also announced:

-- Cisco Empowered Branch Managed Services Portfolio Blueprint: A
comprehensive service offering blueprint delivered through Cisco's
worldwide teams to service creation consultants. The blueprint assists
service providers in envisioning their managed services portfolio for the
Empowered Branch.
-- Cisco 800 Series ISR Validated Design Implementation Guide: An
architectural design for the deployment of the Cisco 800 Series Integrated
Services Router in a managed services environment. The guide is designed
to help providers reduce the time it takes to technically design and build
their managed service solutions for the Empowered Branch.

As the industry's most comprehensive integrated managed service solution, the Cisco managed Empowered Branch solution also includes managed unified communications, Session Initiation Protocol (SIP) trunking, wireless LAN, and 3G wireless WAN services. Cisco also today announced that Cybera and Elisa Oyj are providing their customers with multiple services from Cisco's Empowered Branch portfolio such as voice, security, quality of service (QoS), wireless LAN, and wireless WAN. These services have been validated to work together in both wired and wireless-based managed services offerings. Please see service provider quote sheet.

Please visit http://www.cisco.com/go/waas for more information on Cisco Wide Area Application Services and http://www.cisco.com/go/isr for more information on Cisco Integrated Services Routers. For more information on how Cisco teams with service providers please visit http://www.cisco.com/go/managedservices.

Service Provider Quote Sheet

Alestra

"As a telco service provider, one of Alestra's main objectives is to support the business activities of our customers by providing them with solutions that increase their productivity and competitiveness. Cisco WAAS on the ISR helps us to achieve our goals by guarantying the same performance experience to end users wherever they may be," said Ricardo Hinojosa, enterprise convergence service director.

AT&T

"Enterprise customers demand flawless performance and a solid return on their investment from their networking assets," said Richard King, executive director, AT&T Product Management. "AT&T's application acceleration and optimization services, combined with the Cisco Wide Area Application Services network module of the Cisco Integrated Services Router, work together seamlessly to meet the exacting performance requirements businesses have come to expect from AT&T as their networking provider."

Cybera

"Our Cisco ISR-based managed wireless and PCI-compliant payment processing services are best in class for the industry verticals we address," said Dan Glennon, senior vice president of marketing and strategy for Cybera. "Over the past few months we've rolled out Cisco enabled managed services to over 2,000 sites to help two major retailers substantially lower their total cost of ownership and gain the competitive advantage."

Elisa Oyj

"Elisa's customers are demanding that a diversity of managed services offerings such as QoS, firewall, application acceleration, and 3G be quickly available to keep pace with their business demands," said Satu Kiiskinen, vice president, Service Offering, Corporate Customers, Elisa. "With the newest Cisco managed WAAS service on the ISR, Elisa's customers can improve IT efficiencies and provide branch office workers with the same level of application performance as their corporate headquarter peers."

NTT Communications Corporation

"The Cisco managed WAAS solution provides our customers with superior network optimization that is cost-competitive especially in a high-bandwidth environment," said Yosuke Seki, Vice President, New Service Development, Global Business Division, NTT Communications Corporation. "The Cisco WAAS module for the ISR also enables us to offer a one-box managed CPE service that does not require any change to the customer's network topology. By adding Cisco WAAS to our managed service offerings, we anticipate gaining more traction with our customers."

Telefônica Brasil

"By offering a new Empowered Branch solution, Telefônica was able to provide IP telephony outsourcing services and improved application performance to customers adopting Cisco WAAS on the Integrated Services Router," said Adriano Barbosa, services director of Telefônica Empresas Brasil. "Our customers are demanding IP-oriented services and convergence technologies. Cisco is supporting us in addressing customers' needs by adding value to our WAN connectivity offerings."

Telstra

"Telstra's managed service offering will integrate the Cisco Empowered Branch solution with Telstra's next-generation networks and services to improve productivity and operational performance for customers with remote sites," said Philip Jones, executive director, Telstra Product Management. "This fully managed end-to-end service offering from Telstra will enhance network performance and optimise applications and services for end users. We will custom design, implement and maintain the solution so our customers can focus on carrying out their core business."

TELUS

"The Cisco ISR represents a shift from a siloed network deployment approach to one which combines multiple components or locations into a single network architecture and solution, allowing us to simplify how we develop, deploy and support advanced technologies and managed services to our customers," said Tony Krueck, TELUS vice president, Business Networks. "With the Cisco ISR, we now have an integrated, strategic platform on which we can continue to cost-effectively build out and deliver strategic services."

T-Systems - Deutsche Telekoms Business Unit

"T-Systems' Application Performance Management offering helps ensure that employees in branch offices have the same application response times as their peers at corporate headquarters," said Dr. Martin Deeg , head of product management TC solutions, T-Systems. "Based on the Cisco WAAS network module for the ISR, our offering also provides customers with lower operating expenses and investment protection as their business rolls out new applications like VoIP and video streaming."

Verizon Business

"The multiservice capability of the Cisco Integrated Services Router platform enables us to offer our enterprise customers the ability to do more with less," said Mike Marcellin, vice president of global managed solutions for Verizon. "Our global customers are increasingly demanding new ways to provide more capabilities to their remote offices and branch locations, while streamlining network management through the use of managed solutions."

*** This press announcement is in conjunction with a live interactive video webcast today, Nov. 18, at 11 a.m. PST. To view the webcast and presentation, please go to http://tools.cisco.com/cmn/jsp/index.jsp?id=79270 ***

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com

Cisco, the Cisco logo, and Cisco Systems are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.

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Media Contacts:
Linda Horiuchi
Cisco
408 853-5464

Industry Analyst Contact:
Gia Filice
Cisco
408 853-4274

Investor Relations Contact:
Matt Tractenberg
Cisco
408 525-3170

Submitted by Marketwire, Marketwire on Wednesday, 19 November 2008 at 10:38 AM
Category: Business