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Press Releases
• 29% of the Singapore-based employees surveyed in latest Kelly Global Workforce Index (KGWI) said loyalty to their employers rose after downturn • More interesting and challenging work and higher salary and benefits cited as main reasons for higher commitment and engagement with employers • More Gen X and Baby Boomer respondents are more engaged with their current employers than their Gen Y counterparts. • 34% of the Singapore respondents said they consider a company’s reputation as very important when considering whether to join or remain working with an organization. Singapore, 11 March 2010 -- In the latest survey by global workforce solutions provider Kelly Services, the recent economic recession has raised company loyalty among Singapore employees. According to the Kelly Global Workforce Index (KGWI), which surveyed 2,700 people in Singapore from October 2009 to the end of January 2010, 29% of the Singapore-based employees surveyed said they have become more loyal to their employers, while 7% say they were less loyal, and the remaining 64 % said it made no difference. Some of the key reasons that attributed to improved loyalty included positive management, improving pay levels, and positive morale. 33% of the employees surveyed said they have had more interesting and challenging work, while 26% said they received higher salary benefits. 19% of the workers survey said they were given more meaningful responsibility at work. The main contributing factors that negatively affected loyalty and engagement were poor management (28%), lack of opportunities for advancement (30%) and falling pay (14%). These factors have also affected the level of employee engagement and commitment toward in their organization, with 38% of the Singapore respondents said they were totally committed to their current employers. Among the age groups, however, there were more Generation X (aged 30 to 47) and Baby Boomer (aged 38 to 65) employees (at 47% and 52% respectively) who were more committed than their Generation Y (aged up to 29) counterparts (32%). Said Mr. Mark Sparrow, Managing Director-Singapore, Kelly Services, “Employers who have communicated openly with their staff about the difficult economic conditions and who have tried their best to look after staff have been able to build strong levels of trust in their organizations. This heightened loyalty is likely to become a real advantage, with a more committed and focused workforce, as the economy recovers. “The global economic recession has had a profound impact on the way that workers view their jobs and their employment situation, and many employees also have had to re-evaluate their careers and job choices during that period. This has resulted in a shift in employee attitudes, with many feeling more loyal to their employer than before the downturn.” In keeping employees motivated in the workplace, Mr. Sparrow added, “It is clear that opportunities for personal growth and development are critical, as is the chance to perform stimulating and challenging work. Pay is certainly a motivator but it’s not as big as some imagine, which means that employers have to examine a broader range of employee conditions and business features if they want to have the workforce performing at its best.” Amongst the other key findings of the survey: • 34% of the Singapore respondents said they consider a company’s reputation as very important when considering whether to join or remain working with an organization, while 49% said it was somewhat important. • In assessing a firm’s reputation, 42% of the Singapore workers surveyed said that the quality of management and leadership is the most important factor when determining an organization’s reputation. Another 23% said it was the quality of its products and services. Less emphasis was placed on the company’s financial performance (6%), and its longevity (2%). • 35% of the total respondents said they are very confident in their current company’s ability to be a good corporate citizen and act responsibly, while 40% are somewhat confident. • Singapore (38%) ranked lower than the Asia Pacific average of 47% when it came to how many workers were totally committed or engaged with their current employers. It also ranked lower than many of its Asia Pacific counterparts, including India (60%), China (53%), Malaysia (48%), and Australia (44%). • Singapore was almost on par with the Asia Pacific average of 30% of the workers surveyed who became more loyal towards their employers since the economic recession. About Kelly Services: About the Kelly Global Workforce Index The Kelly Global Workforce Index is an annual survey revealing opinions about work and the workplace from a generational viewpoint. Approximately 134,000 people from North America, Europe, and Asia Pacific responded to the 2010 survey with results published on a quarterly basis. In 2009, Kelly Services was the recipient of a MarCom Gold Award for the Kelly Global Workforce Index in the Research/Study category. About Kelly Services Kelly Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions. Kelly offers a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, temporary-to-hire and direct-hire basis. Serving clients around the globe, Kelly provides employment to 480,000 employees annually. Revenue in 2009 was $4.3 billion. Visit http://www.kellyservices.com. Media Contacts: Diana Tay (Ms.) Tel: +65 6501 4717 Email: Heather Chua (Ms.) Tel: +65 6494 6065 Email: Submitted by Heather Chua, Kelly Services on Thursday, 11 March 2010 at 10:21 AM Category: News & Media |
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