Press Releases
 
Evolution Digital Advertising to Boost UK’s Advertising Market-Ken Research

The growing popularity of digital media and social media marketing are an added advantage in the advertisement market in UK...

India, 9 May 2018 -- Earlier, TV dominated the advertising market accounting for a major share because it was the most influential and favoured media due to its ability to reach mass audiences. The increasing online marketing has developed an effectiveness of commercials and reaches a wider target audience browsing internet. Advertisers also focus on the refinement of digital advertisements with contrast and content. The high rate of digital penetration, availability of audience, and high disposable income are a few factors contributing to the growth of the advertising market in the United Kingdom. The growing popularity of digital media and social media marketing are an added advantage in the advertisement market in UK.

Advertising is a key market for the growth in social media advertising. It offers a platform for advertisers, especially during special events, which increases return on investment. Factors such as paid search options, personal customer information database helps majority of the vendors analyze behaviour patterns and preferences while advertising any products. Online advertisement will help businesses create brand awareness and market products based on end-user needs. The competition in the advertising market is between the existing established players with massive capital investments and high advertising budgets. The demand for advertisements depends on the economic condition and corporate profits of an organization. All the advertisers focus on the preferences to maintain their market value and share. The various channels in the advertising market are TV, Digital, Print and OOH (Out-of-home advertising).
According to the study “Advertising in United Kingdom: ISIC 743”, TV advertising is a major platform that enables advertisers to create awareness and promote products because it is the largest medium to reach people in every corner of the world. Advertising on TV is processed through traditional commercial channels, multichannel advertising, or online TV advertising, which is the latest trend. The government in United Kingdom and NGOs are investing on television advertising. There are many ways of advertising such as terrestrial, multichannel, online, radio and television advertising. Recovery in global economy, increased time spend on digital media and increase in small scale advertisers are the major factors driving the growth of the advertising market in the United Kingdom. Advertising market is highly fragmented due to numerous and competitive vendors. Advertising companies compete on the basis of factors such as features, quality, technology, security, and pricing. They focus on development of advanced technologies and are also constantly investing in designing, planning, developing, and expanding existing facilities.
United Kingdom ranks fourth among the world’s largest advertising markets, and first in Europe. UK digital advertising has overtaken UK’s television advertising and accounts for a largest share of advertising spending. This trend will continue over the next few years due to drastic growth in social media advertising spending. Online advertising medium uses internet for advertising a product or services which is a popular media of advertising due to its wide reach, flexibility, and accessibility. Internet advertising can be customized, making consumer targeting more efficient and precise. It was observed that there will be an increase in mobile advertising over the next few years.
To know more, click on the link below:
https://www.kenresearch.com/media-and-entertainment/advertising/advertising-united-kingdom-isic-743/144430-94.html
Related Reports:
https://www.kenresearch.com/media-and-entertainment/advertising/advertising-global-industry-guide-2013-2022/149417-94.html
https://www.kenresearch.com/media-and-entertainment/advertising/advertising-bric-brazil-russia-india-china-industry-guide-2013-2022/149415-94.html

# # #


Media Contacts:
Ken Research
Ankur Gupta, Head Marketing & Communications

0124-4230204

Submitted by kenresearch11, Ken Research Pvt. Ltd. on Wednesday, 9 May 2018 at 10:20 PM
Category: News & Media
 
Related News

Best Tools for Android Mobile Game Development You May Not Know
Saturday, 11 Aug 2018

Global Organic Coatings Market: Analysis & Forecast 2018-2025
Saturday, 11 Aug 2018

The Wall Street Journal Subscription in Single Click – Bharat Book Bureau
Friday, 10 Aug 2018

3 Useful Tips to Boost Mental Power and Lead a Successful Life
Thursday, 9 Aug 2018

Global Construction Chemicals Market Size Study By Product and By Regional Forecasts, 2018-2025
Thursday, 9 Aug 2018

Related Events

Ethical Corporation's 12th CR Reporting and Communications Summit 2018
Wednesday, 10 Oct 2018

Latest News

Buy the best-quality Nut and Snacks Packaging Products from reliable Supplier
Tuesday, 14 Aug 2018

Grab Everything You Are Looking For At This Fabulous Boutique
Tuesday, 14 Aug 2018

How To Improve Your Variable Information Printing For Speed and Profitability
Tuesday, 14 Aug 2018

EPIC RESEARCH : - Daily i-forex Report Of 14 August 2018
Tuesday, 14 Aug 2018

New Hair Transplant Clinic in Orissa
Tuesday, 14 Aug 2018

 
Want to get your press releases, event listings, and job ads on Scoopasia? Register now for a FREE account or login if you already have one!
Scoopasia v1.0b. Copyright © 2018
Today is Tuesday, 14 August 2018

About Scoopasia | FAQ | Privacy Policy | Contact Us

Press Releases
Event Listings
Job Listings
Arts & Entertainment
Architecture & Construction
Automotive & Travel
Business
Consumer Technology
Economy
Education
Enterprise Technology
Food & Fashion
Government & Policy
Health Care & Medical
Legal/Law
News & Media
Religion
Science & Research
Sports & Fitness
Login / Register
Get Scoopasia through RSS Feeds & Email Notifications!


Journalist's Toolbox
Hello journalist, welcome to Scoopasia--a powerful online resource for media information in Asia. Scoopasia has press releases and media events for every beat and industry. All content on Scoopasia is 100% FREE. You don't even need to login!

  • Scoop Line
    (Instant Information Request)
    The easiest way to ask questions and request information from the PR community.


  • Advanced Search
    Drill down, dig deep, for media information the way you want it.

  • Journalist's Resources
    Resources and tools you can't do without.

  • PR Tools
    Scoopasia Blog Search
    Search the largest handpicked collection of Asia's most prominent and influential blogs.


    Resources
  • PR Bookmarks
  • Web 2.0 Bookmarks
  • Media Bookmarks

    More Coming Soon...

  • Upcoming Events
  • Federal Dispute Resolution Training 2018
  • 2nd Disclosure and Transparency for Clinical Data Summit
  • 7th Clinical Trials Inspection Readiness Summit
  • SILICON VALLEY FINTECH WEEK 2018
  • XLIVE Esports Summit NYC - Network and Learn With Other Esports Professionals

  • Latest Jobs
    Sorry, there are currently no entries posted here.