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Press Releases
Swensen's celebrates this June school holidays with themed kid's menu and a chance to win trip to USA Singapore, 5 June 2006 -- Swensen's restaurant in Singapore has launched a series of promotions for this June school holidays, based on "Cars", the latest film created by Pixar Animation Studios and released by Walt Disney Pictures. There will be special dine-in promotions from 26th May to 30th June 2006, where up to S$7,500 worth of "Cars" merchandise and a chance to visit the Route 66 in America for a family of four to be won. In conjunction with the "Cars" promotion, Swensen's shall be hosting 100 children from the Singapore Children's Society for the movie "Cars" on 8 June, at 10 am, followed by a Swensen's "Cars" meal treat, at Swensen's Plaza Singapura outlet after the movie. Singapore Children's Society is the adopted charity of Swensen's for 2006. "Cars," the seventh animated feature to be created by Pixar Animation Studios and released by Walt Disney Pictures, is a high octane adventure comedy, in which Lightning McQueen, a hotshot rookie race car who was en route across the country to the big Piston Cup Championship in California, finds himself unexpectedly detoured and ends up in the sleepy town of Radiator Springs on the historic Route 66, where he learnt that life is about the journey, not the finish line. Swensen's has introduced a specially designed "Cars" kid's menu, and will be serving all "Cars" kid's meals on a "Cars" dinner plate, a movie collectable that is exclusive to Swensen's in Singapore. Diners who wish to keep the exclusive "Cars" plate can purchase it at $4.00 with each kid's meal purchased, or at its normal price of S$6.90. There are six specially designed Disney "Cars" kids meals for young diners to choose from, namely: - Snazzy Fish - S$8.60 - Texas Wings - S$8.60 - Rally Meatball Pie - S$6.80 - Fun Pizza - S$6.80 - Speedy Pasta - S$7.80 - Top Dog - S$8.30 Each of the kid's set meal comes with a mini ice cream sundae, made up of bubblegum ice cream topped with coloured jimmies, whipped cream and cherry, and a collectable "Cars" trading card. The trading cards come in a total of five designs, featuring characters in the "Cars" movie; Lightning McQueen, Ramone Octane, Tow Mater, Lugis and Sally Speedy. Kids who have collected all five designs, will stand a chance to win exclusive "Cars" merchandise. The holder of each trading card will be entitled to a 20% off "Cars" ice cream cakes (8 different designs) till 31st July 2006. While the kids are having fun with the "Cars" trading cards and kid's meals this June school holidays, the adults have not been forgotten. With every purchase of S$30 in Swensen's, adult diners will get a chance to win a family trip for four to America and get to visit the legendary Route 66 and experience Lightning McQueen's journey in real life. To announce the winners and end off a whole month of fun and excitement, Swensen's will be organizing a family event on the 2nd July (Sunday) at Swensen's first outlet, Thomson Plaza. There will be "Cars" colouring contest, clowns and many fun activities. The first 10 kids with the full set of "Cars" trading cards will win a total worth of S$1,500 "Cars" merchandise. About Swensen's: Well-known for ice cream sundaes, Swensen's has developed over the years to become a chain of casual-dining family restaurants offering not only ice creams, but a wide selection of hearty food, desserts and beverages, ice cream cakes and takeaway novelties. In its 26 years in Singapore, Swensen's has become a household name. Swensen's first delighted taste buds with a 200-seater restaurant at Thomson Plaza in 1979. Today the chain boasts 21 full-service restaurants serving an all-day menu of food and ice cream sundaes. For more information, visit http://www.swensens.com.sg. Media Contacts: Ter Hui Peng / Tia Kai Yen McGallen & Bolden PR tel: +65-63246588 email: Note To Editors: About Singapore Children's Society Singapore Children's Society has been actively caring for children in need since 1952. Through the 9 service centres, Singapore Children's Society provides services and assistance to help children in need, dysfunctional families and wayward youths live better lives. The Society reaches out to about 12,000 children annually. Disclaimer: Any reference by the client to any trademarks, registered trademarks, service marks, and copyright items, belong to the respective companies and are duly acknowledged by the client. Submitted by Hui Peng, McGallen & Bolden Associates on Monday, 5 June 2006 at 12:51 PM Category: Food & Fashion |
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