Global Stevia Market Overview 2018: Growth, Demand and Forecast Research Report to 2023
united states, 13 August 2018 -- The global stevia market is growing at a healthy rate as these natural sweeteners are low in calories and beneficial for the health. Owing to this, stevia is now being increasingly used in the food and beverage industry which has further given impetus to the market.
Stevia, derived from Stevia Rebaudiana plant, is a natural sweetener which is grown in South America. It encompasses 200 times more sweetness than sugar but may leave a bitter aftertaste at a high concentration. In addition, stevia is free from calories and due to its non-cariogenic nature, it is mild on to the teeth. A new research report by IMARC Group, titled “Stevia Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, estimates that the market was worth approximately US$ 448 Million in 2017. The report further anticipates the market to cross US$ 755 Million by 2023, at a projected CAGR of 9.1% over the forecast period.
The increasing awareness about the health benefits of stevia, in comparison to sugar, has led to an increase in the demand for stevia because of which it is now commercially grown across the globe. This acts as one of the major driving forces supporting the global stevia market growth.
Other factors catalysing the global demand for stevia include changing lifestyles, surging incomes, increasing health consciousness among consumers, prevalence of diabetes and government initiatives on minimising the sugar consumption, particularly in developed nations.
As most of the low-calorie sweeteners available in the market are artificially created, the demand for natural sweeteners like stevia has proliferated.
However, one of the factors responsible for hampering the market growth is the ill-effects on kidneys, reproductive and cardiovascular system as well as blood pressure levels on excess consumption of stevia.
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