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Press Releases
Boucheron to launch its luxurious optical frames collection in Singapore Singapore, 30 August 2006 -- Singapore, 30 August 2006 – French luxury-design house Boucheron will make its debut in Singapore with its first collections of gold and diamonds-studded optical frames will be shown on display to selected guests this Friday. The collection will be exclusively available in Singapore through Spectacle’s Hut retail boutique in Marina Square. Limited to just 40 customised pieces, these stunning spectacles are a sight to behold. For starters, the gold optical frames are made from the highest purity of gold and perfectly complemented with precious diamonds. Each model is exclusively produced at limited quantity and will carry its individual limited edition number. The collection is available in 10 models that are luxuriously comfortable with styling that seamlessly reveals the wearer’s unique beauty. The models are available with and without diamonds, either way, they bear the elegance that is known for Boucheron. To add on, each frame has a marking inside of the temple and on the nose bridge to denominate the purity of gold; 18Kt_750 for yellow and rose gold, and 14K_585 for white gold. For yellow and rose gold, “750” designates the highest quality gold while “585” is the highest purity possible to achieve the white tone. Redefining indulgence, the marquise or triangle-step or round-shaped diamonds are brilliantly arranged and set at the end piece, adding discreet opulence to the classic simplicity of the design. All the diamonds used in this collection are of the highest class of gems used on frames with each gem graded and classed by an international standard gem appraisal body. For that added distinction, you’ll find the “B” icon marked on the smooth teardrop or squared tips and on the pure gold placket nose pads. These frames carry a style that is softly spoken yet exquisitely rich in class and exclusivity. Bound by the luxury and heritage of the Boucheron brand, the distinctive frames project soft modern outlines while echoing classic proportions. The Boucheron collections of pure gold optical frames are manufactured in Japan and distributed exclusively in the region by the Safilo Group. About Boucheron: Boucheron has been creating precious jewelry, watches and perfumes since 1858. Steadfast in its commitment to timeless craftsmanship and always in step with the movements of art and fashion, Boucheron is recognized today as much for its enduring opulence as for its innovation and daring. The renowned jeweler has come to define the optimum in luxury brands, in part of its rich and textured history. Boucheron is a pioneer among jewelers; the first to engrave diamonds, the first to create the defined Art Nouveau style. Boucheron offers exquisite jewelry and have extended into watches and perfumes and more recently eyewear, each with a touch of Boucheron’s extravagance. For more information, please visit http://www.boucheron.com About Safilo Group The Safilo Group is leader in premium eyewear and in a leadership position in the sector of prescription, sunglasses, fashion and sports eyewear. Present on the international market through exclusive distributors and 28 subsidiaries in the principal countries (in U.S.A., Europe and Far East), Safilo distributes its own brand collections Safilo, Carrera, Smith, Oxydo, Blue Bay, as well as licensed branded collections, Alexander McQueen, Bottega Veneta, Boss (from October 2006) Boucheron, Christian Dior, Diesel, 55DSL, Emporio Armani, Giorgio Armani, Gucci, Imatra, Marc Jacobs, Marc by Marc Jacobs (from October 2006), Max Mara, Max&Co. (from 2007), Oliver, Pierre Cardin, Ralph Lauren, Stella McCartney, Valentino, Yves Saint Laurent. In addition the following are exclusively for the American market: Fossil, Juicy Couture, Nine West, Kate Spade, Saks Fifth Avenue, Liz Claiborne and J.Lo by Jennifer Lopez. For more information, please visit http://www.safilo.com About Spectacle Hut Spectacle Hut is the largest local optical retail chain in Singapore with more than 18 outlets islandwide. Carrying an exquisite spread of fashion eyewear as well as an interesting line of eye wear accessories such as spectacle cases, compact mirrors, eye glass holders and chains, Spectacle Hut is probably, the only optical chain store in Singapore that is managed by optometrists. This gives the company an edge in providing premium eye care and service standards. Other than superior optical equipment and expertise in the field of optometry, Spectacle Hut ensures the quality of its eyewear products by sourcing them from world optical fairs such as the MIDO fair in Milan and the SILMO FAIR in Paris. For more information, please visit http://www.spectaclehut.com Media Contacts: Emma Sue (Ms) Director, Brand PR & Event Marketing Quotient SG Cell: +65 9488 3431 Tel: 6733 0151 Fax: 6733 0152 Email: Footnotes: M170o93H7pQ09L8X1t49cHY01Z5j4TT91fGfr Note To Editors: M170o93H7pQ09L8X1t49cHY01Z5j4TT91fGfr Disclaimer: M170o93H7pQ09L8X1t49cHY01Z5j4TT91fGfr Submitted by Quotient SG, Quotient SG on Wednesday, 30 August 2006 at 10:36 AM Category: Food & Fashion |
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