Press Releases
 
HP and Johnson & Johnson transform consumer experience at Spikes Asia

Japan team win the Young Spikes Design Competition

SINGAPORE, 4 October 2018 -- (ACN Newswire) - Taro Taniwaki and Takayuki Ichida from HAKUHODO, Japan, beat nine other finalist teams in a 24-hour live brief challenge at Spikes Asia 2018. The 10 finalist teams were from Singapore, Japan, the Philippines and Malaysia. They were selected out of 123 submissions for the first-round competition, which was open to advertising and communications executives aged 30 and under from across Asia Pacific.

HP and Johnson & Johnson challenged the Young Spikes Design Competition teams to create a limited-edition baby-care gift set for Southeast Asia-based influencers, key opinion leaders and the Johnson's Baby online store. The brief was in support of Johnson's brand transformation to adapt to changing demographics and attitudes. The new product line containing fewer and simpler ingredients is designed to cater to the needs of their new target audience: millennial mums.

"Creativity is the foundation of innovation," said Foo Siew Ting, Chief Marketing Officer, Asia Pacific and Japan, HP Inc. "To inspire innovation, we brought together an ecosystem to support creative talent to shine on the biggest stage at the Young Spikes Competition. Through it, we have given the teams new possibilities for communicating their ideas through different platforms and channels. They have all shown how creativity can achieve business objectives to increase Johnson's brand engagement with their new audience."

The winning team combined both a design that reflects Johnson's new gentle messaging and a feasible yet impactful online-to-offline brand experience that taps on a strong parenting insight and habits of millennial mums. They were selected by a four-member jury including three from Johnson & Johnson Asia Pacific: Ganesh Bangalore, Senior Director, Marketing, Baby Care Franchise, Lilian Shieh, Head of Desin, and Richa Goswami, Head of Digital and Innovation; and Puneet Chadha, Director, Marketing, Graphics Solutions Business, Asia Pacific and Japan, HP Inc.

"I was blown away by the ideas, quality of thinking and attention to detail, all done in 24 hours," said Ganesh Bangalore, Senior Director, Marketing, Baby Care Franchise, Johnson & Johnson Asia Pacific. "We are thrilled and thankful that HP approached us to work together at Spikes Asia. It has not only given us some absolutely fresh and fabulous ideas to announce the new Johnson's to mums in Asia Pacific but also opened up tremendous opportunities to transform her experience with the brand through personalization, digitalized interaction and online-to-offline engagement."

"Spikes Asia is proud to partner HP and Johnson & Johnson to challenge the brightest minds in the region and showcase their talent at APAC's largest creative communication award and festival," said Joe Pullos, Spikes Asia Festival Director. "The winning teams proved their tenacity and have produced outstanding ideas over 2 rounds of competition in 3 months, this is a great achievement."

"This is the best time of our lives," said Taniwaki and Ichida. "We made sure our idea was not just designing a gift set, but a campaign that creates impact and drives engagement. During the competition, the HP Zbook empowered us with a new way to create and now we want one for ourselves. The print is also beyond our expectations, we're so impressed with the quick turnaround and vivid colors."

The teams worked on the HP Zbook Studio x360 and their works were printed at the HP Graphics Solutions Center of Excellence, followed by HP Graphics on Facebook, Twitter, YouTube and LinkedIn. To find out more about how brands have successfully used print in their campaigns and how you can do so, visit HP for Brands.

About HP
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.

About JOHNSON'S
For nearly 125 years, JOHNSON'S(R) mission has been to create the gentlest baby products in the world. That's why we've continuously advanced our science and listened to parents around the world to reformulate and improve our products inside and out. Our standard of gentle guides every choice we make, for parents, their babies and the world. Because gentle is something the world can never have enough of. For more, visit http://www.JohnsonsBaby.com and http://www.JohnsonsBaby.in.

Liveina Kumar
HP Inc.


Scott Lai
Edelman for HP Inc.
T: +65 9819 2323


# # #


Submitted by ACN Newswire, ACN Newswire on Thursday, 4 October 2018 at 2:28 PM
Category: Enterprise Technology
 
Related News

What is a CAS Registry Number?
Saturday, 20 Oct 2018

Global Ethernet Media Converters Market : Analysis & Forecast 2018-2025
Friday, 19 Oct 2018

Growth Driven Design the New Website Design Trend Says Entrepreneur Ollie Brooke from Cloud Concepts
Friday, 19 Oct 2018

Managed Equipment Services (MES) and Enterprise Compliance and Quality Management (ECQM) Market- The
Thursday, 18 Oct 2018

Enterprise Media Gateway Market: Introduction of Cloud-based Solutions for Unified Communication to
Thursday, 18 Oct 2018

Related Events

Global Engineering Congress London October 2018
Monday, 22 Oct 2018

Engine Expo USA 2018 - Novi, Michigan, United States - 23-25 October
Tuesday, 23 Oct 2018

Palo Alto Networks: CLOUD SECURITY SUMMIT
Tuesday, 23 Oct 2018

Marine Money Brazil Offshore Finance Forum
Wednesday, 24 Oct 2018

UX LIVE Conference, London 2018 - UX and Research Training Event
Thursday, 25 Oct 2018

Latest News

Make This the Craziest Scary Halloween with Proloso.Com
Sunday, 21 Oct 2018

English Grammar Corrections Software - Use It Right Now!
Sunday, 21 Oct 2018

Cars for sale in Winston Salem NC
Sunday, 21 Oct 2018

The best enterprise car sales Greensboro NC
Sunday, 21 Oct 2018

Credit union auto buying service Winston Salem NC
Sunday, 21 Oct 2018

 
Want to get your press releases, event listings, and job ads on Scoopasia? Register now for a FREE account or login if you already have one!
Scoopasia v1.0b. Copyright © 2018
Today is Sunday, 21 October 2018

About Scoopasia | FAQ | Privacy Policy | Contact Us

Press Releases
Event Listings
Job Listings
Arts & Entertainment
Architecture & Construction
Automotive & Travel
Business
Consumer Technology
Economy
Education
Enterprise Technology
Food & Fashion
Government & Policy
Health Care & Medical
Legal/Law
News & Media
Religion
Science & Research
Sports & Fitness
Login / Register
Get Scoopasia through RSS Feeds & Email Notifications!


Journalist's Toolbox
Hello journalist, welcome to Scoopasia--a powerful online resource for media information in Asia. Scoopasia has press releases and media events for every beat and industry. All content on Scoopasia is 100% FREE. You don't even need to login!

  • Scoop Line
    (Instant Information Request)
    The easiest way to ask questions and request information from the PR community.


  • Advanced Search
    Drill down, dig deep, for media information the way you want it.

  • Journalist's Resources
    Resources and tools you can't do without.

  • PR Tools
    Scoopasia Blog Search
    Search the largest handpicked collection of Asia's most prominent and influential blogs.


    Resources
  • PR Bookmarks
  • Web 2.0 Bookmarks
  • Media Bookmarks

    More Coming Soon...

  • Upcoming Events
  • Hepatitis BandC CME Training Program and Treatment Update, Irvine, CA
  • OmniaMed Kongress-Highlights Diabetologie Koln 2018
  • 200 hour Yoga Teacher Training Retreat in Costa Rica with Caroline Klebl
  • National Family Medicine Board Review
  • CRU Ryan's Notes Ferroalloys Conference 2018, Orlando, Florida, USA

  • Latest Jobs
    Sorry, there are currently no entries posted here.