Press Releases
 
Increasing Awareness to Assist Proliferation of Malaysian Functional Beverages: Ken Research

The rising health awareness of the country's consumers remained the key driver of growth in sales of health and wellness products in 2016.

India, 8 August 2017 -- In 2016 with around 35% of retail value, functional beverages have been led by Fraser & Neave. This company has observed success due to its highly popular 100 plus brands in FF sports drink as it is used to frequently organizing many sports events. The brand has not only prolonged to be popular among sports people but also those consumers who consume refreshment for their healthier alternative to carbonates and juice products. The brand product has low sugar content that abstracts the health conscious consumers. In Malaysia, the company has gained the largest value share in fortified beverage major sports category.

According to the report, “Fortified/Functional Beverages in Malaysia”, there has been a rise in health conscious consumers in Malaysia therefore; beverages manufacturers have resorted to fortification for adding value to their product. Vitamin A, C and E are being introduced by soft drink brand Marigold Feel Fresh in Malaysia. In the same way Milo Nutri G, a hot drink product has introduced malted, oats, brown rice, barley and wheat-extract that supplies complex carbohydrates for health conscious consumers. To boost energy level and fortify immune system these functional beverages are more targeted at working people and students.

Manufacturers are also trying to come up with more healthy products in beverages and to compete with other companies in Malaysia. There was a time when beverages were just considered as refreshment but now it has become for shelf space. The fortified/functional beverages have become popular and are being preferred by youngsters. These beverages enhance brain functioning, help in fighting cancer and also help in strengthening bones.

In future years as well, growth in fortified/functional beverages market in Malaysia will be seen. These beverages products are attracting a large number of people in Malaysia and will continue to do the same in future period. There will be increase in consumers’ confidence because there will be development of healthier and sugar free beverages in future according to the healthier changing lifestyle of consumers. As people in Malaysia will continue to have busy routine and modern lifestyle, fortified/functional beverages will provide consumers with extra energy products.

In the forecast period, it is estimated that the market will rise due to health awareness rising in Malaysia. Vitamin C, calcium, magnesium are some nutrients about which consumers are becoming aware and knowledgeable which are included in FF beverages and with raised awareness in the coming years, the market will no doubt prosper and register great profits.



To know more about the research report:

https://www.kenresearch.com/food-beverage-and-tobacco/non-alcoholic-beverages/fortified-functional-beverages-malaysia/121713-11.html

Related reports:

Better For You Beverages in Morocco

Global Mineral Water Market by Manufacturers, Countries, Type and Application, Forecast to 2022

# # #


Media Contacts:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
http://www.kenresearch.com

Submitted by kenresearch11, Ken Research Pvt. Ltd. on Tuesday, 8 August 2017 at 7:31 PM
Category: Food & Fashion
 
Related News

Oz Bling: find here the finest jewellery collection at reasonable prices
Wednesday, 23 Aug 2017

Oz Bling: find here the finest jewellery collection at reasonable prices
Wednesday, 23 Aug 2017

Donald Pump crew necks that reinvigorate patriotism
Wednesday, 23 Aug 2017

Learn About Acai Berry Bowl Recipe and Nutrition It Provides
Wednesday, 23 Aug 2017

Outdoor Gliders Market Analysis, Size, Share, Growth and Forecast Report To 2017
Wednesday, 23 Aug 2017

Related Events

Organic Beauty and Wellness Festival
Saturday, 9 Sep 2017

Feast in the Moat at the Tower of London
Friday, 22 Sep 2017

Latest News

IRICO Group New Energy Company Limited 2017 Interim Results Announcement
Thursday, 24 Aug 2017

7% off RS3 Gold on Back-to-School Sale for Volcanic Trapper outfit Until August 31
Thursday, 24 Aug 2017

Time to Prepare 7% off Runescape07 Gold for Sulliuscep Mushrooms Until August 31
Thursday, 24 Aug 2017

HKC Announces 2017 Interim Results
Thursday, 24 Aug 2017

Workout Routines - For Building Muscle tissues With Ease
Thursday, 24 Aug 2017

 
Want to get your press releases, event listings, and job ads on Scoopasia? Register now for a FREE account or login if you already have one!
Scoopasia v1.0b. Copyright © 2017
Today is Thursday, 24 August 2017

About Scoopasia | FAQ | Privacy Policy | Contact Us

Press Releases
Event Listings
Job Listings
Arts & Entertainment
Architecture & Construction
Automotive & Travel
Business
Consumer Technology
Economy
Education
Enterprise Technology
Food & Fashion
Government & Policy
Health Care & Medical
Legal/Law
News & Media
Religion
Science & Research
Sports & Fitness
Login / Register
Get Scoopasia through RSS Feeds & Email Notifications!


Journalist's Toolbox
Hello journalist, welcome to Scoopasia--a powerful online resource for media information in Asia. Scoopasia has press releases and media events for every beat and industry. All content on Scoopasia is 100% FREE. You don't even need to login!

  • Scoop Line
    (Instant Information Request)
    The easiest way to ask questions and request information from the PR community.


  • Advanced Search
    Drill down, dig deep, for media information the way you want it.

  • Journalist's Resources
    Resources and tools you can't do without.

  • PR Tools
    Scoopasia Blog Search
    Search the largest handpicked collection of Asia's most prominent and influential blogs.


    Resources
  • PR Bookmarks
  • Web 2.0 Bookmarks
  • Media Bookmarks

    More Coming Soon...

  • Upcoming Events
  • Internet Marketing Workshop Portland, ME - Free Ticket
  • Hospital Management Asia 2017
  • The various Types of Corporate Presents
  • Effective Event Management
  • Conflict Management & Resolution

  • Latest Jobs
  • Gold Ore Milling Machine Advantages
  • London Investment Property
  • We Are Hiring A Content Manager!