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Press Releases
Kaplan Singapore Appoints Yolk To Lead Online Communication Initiatives Singapore, 13 March 2008 -- SINGAPORE, 10 MARCH 2008 – Yolk announced that Kaplan Singapore have appointed them to be their Interactive and Digital Marketing agency for the year. “The goal of this project is to create an online presence which merges all three Kaplan businesses – APMI Kaplan, Kaplan Financial and Kaplan Professional. We have merged physically into one city campus but our online presence is now very fragmented. We have appointed Yolk to lead this project because of their experience and expertise in the area of e-Marketing and building innovative websites. Also, the team at Yolk is one of the few who understands Web 2.0 well and has shown how they can harness the power of Web 2.0 for us to build our online presence for branding and leads generation,” comments Alvin Teo, Deputy Marketing Director of Kaplan Singapore. “The team at Yolk is great and well-skilled in the various key areas. I am looking forward to working with them to produce innovative work that will help us in our leads generation for our various educational programs” he adds. Aside the website revamp, Yolk will also be leading Kaplan’s digital marketing initiatives as well as community management. “It is not often that we come across clients who are willing to explore different approaches of online marketing. Alvin and the team at Kaplan are very open to new ideas,” comments Yolk’s CEO S. Prakash. Delighted by the grand slam of accounts since the start of the year, he believes these accounts will definitely expand Yolk's profile as well as establish a better positioning in the vibrant local interactive scene. “It’s been a great start to the year. 2008 is definitely our golden year!” Yolk has also recently commenced operations in Bangkok, Thailand and will be releasing the public announcement over the next fortnight. About Yolk: ABOUT YOLK – Founded in 2001, Yolk is a boutique Interactive and Digital Media agency offering a full range of Digital Media solutions. With offices in Singapore and Thailand, Yolk leads the industry as Digital Lifestyle enablers serving a range of clients from government agencies, MNCs and innovative technology start-ups within the region. ABOUT KAPLAN SINGAPORE - Kaplan’s main businesses in Singapore comprise the Asia Pacific Management Institute (APMI Kaplan), a leading provider of higher academic education offering over 60 programmes at Bachelor’s, Master’s and Doctorate levels; Kaplan Financial, a market leader in professional financial training, providing a range of programmes leading to ACCA, CAT, CFA and CFP certification; Kaplan Professional, providing short-duration corporate training throughout the region; and Kaplan Language, conducting English language courses for international students. Media Contacts: CONTACT: ‘Ain Omar Aid Yolk Pte Ltd Office: +65 6221 2748 Fax: +65 6221 2768 Email: http://www.yolk.com.sg Submitted by ainaid, Yolk on Thursday, 13 March 2008 at 2:25 PM Category: News & Media |
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