Leading Fashion Expert Heads First Ever Luxury Branding Conference
Singapore, 4 September 2006 -- World-renowned fashion authority, Marie-France Pochna, will be visiting Singapore for the first time to speak at a Luxury Branding conference on October 6th.
A highly sought after speaker, Marie-France will provide a never-before-heard insight into the marketing strategies of some of the world’s biggest luxury brands.
Having written several books on brands such as Christian Dior and Louis Vuitton, Marie-France has first-hand knowledge of the fashion industry. Her charisma has made her a French icon and a staple at fashion shows.
Earlier this year she created a television series, Luxury Unveiled, which went behind-the-scenes of exclusive brands such as Chanel, Cartier and Dunhill. The six-part documentary series was aired on MediaCorp’s Arts Central in May and will be repeated later this year on ChannelNewsAsia.
The one-day conference entitled, The Art of Trading Up – Insights from Luxury Brands, brings together top professionals in the luxury industry to share their branding secrets. Organised by Brand Alliance, this one-of-a-kind event will be held at The Fullerton Hotel.
For further information: http://www.brandalliance.org/conference.html
For interview requests, contact:
Phone: +(65) 6223 5282
To attend the conference, please RSVP by September 6th.
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