Press Releases
 
Mirror, mirror: what should I wear?

Understanding Consumer Preferences using IoT SmartMirrors

Selangor, Malaysia, 15 September 2017 -- (ACN Newswire) -- Mirrors that offer suggestions for what to try on in the fitting room have great potential to accelerate the shopping process and increase sales, according to a study in the Pertanika Journal of Science and Technology.

A 'smart mirror' combines cameras, sensors and displays with powerful cognitive algorithms that predict a customer's age, gender and current outfit, to offer clothing suggestions based on personal preferences and trends. For example, a customer trying on a shirt might be encouraged to try on another size or colour of that shirt.

Ravi Ramakrishnan and Dr Loveleen Gaur, researchers associated with Amity University in India , investigated how well smart mirrors can assist customers and prompt more sales. They asked 55 female participants to use a smart mirror, and then surveyed them about the technology.

Garments were attached with a tag that allowed the smart mirror to identify and suggest similar products. Participants were given a smart brand loyalty card with a history of their past purchases, which is used to provide suggestions based on what they bought previously. The consumer could adjust the lighting on the mirror to see how they look in different weather conditions and take an image of the clothes and upload it onto social media.

The results revealed that smart mirrors successfully captured a consumer's profile, current clothing, colour preference, age and gender. It reduced time spent searching for alternatives by proving suggestions and alerting shop staff to bring the items to the fitting room. Overall, customers spent less time in the store, and bought more of what they tried. This had the added benefit of reducing the time shop staff spent returning unwanted items to shelves and racks.

Moving customers through the store more efficiently also meant more time fitting rooms were available for potential new customers. And, retailers gained much better insight into consumer preferences through the data from their smart brand loyalty card.

Some challenges remain, especially ensuring security of private information collected by smart mirrors. Designers are also investigating how to use the mirror for advertisement or display boards when not in use by a customer.

Future analysis of other factors is required including a suitable model development for using the above smart channel for manufacturing insights to garment providers, including culture, high-end designer clothes, and the effects of long-term use on consumer behaviour. Adding facial, speech and emotional recognition, as well as preference recording and suggestions, will help improve consumer experience and increase the demand in shopping centres worldwide, the researchers conclude.

This original paper, "Understanding Consumer Preferences using IoT SmartMirrors, is available on http://bit.ly/2eYKiDi .

For further information, please contact:
Ravi Ramakrishnan
Uflex Limited
Email:

Dr Loveleen Gaur
Amity University
Email:

About Pertanika Journal of Science & Technology (JST)
Pertanika Journal of Science & Technology (JST) is published by Universiti Putra Malaysia in English and is open to authors around the world regardless of nationality. Currently, it is published twice a year in January and July. Other Pertanika series include Pertanika Journal of Tropical Agricultural Science (JTAS), and Pertanika Journal of Social Sciences & Humanities (JSSH).

Pertanika Journal of Science & Technology aims to provide a forum for high quality research related to science and engineering research. Areas relevant to the scope of the journal include: bioinformatics, bioscience, biotechnology and bio-molecular sciences, chemistry, computer science, ecology, engineering, engineering design, environmental control and management, mathematics and statistics, medicine and health sciences, nanotechnology, physics, safety and emergency management, and related fields of study. http://www.pertanika.upm.edu.my

For more information about the journal, contact:
The Chief Executive Editor (UPM Journals)
Office of the Deputy Vice Chancellor (R&I)
IDEA Tower 2, UPM-MDTC Technology Centre
Universiti Putra Malaysia
43400 Serdang, Selangor, Malaysia
Phone: +603 8947 1622 | +6016 217 4050
Email:

Distributed for Pertanika Journal of Science & Technology by ResearchSEA.

# # #


Submitted by ACN Newswire, ACN Newswire on Friday, 15 September 2017 at 2:58 PM
Category: Science & Research
 
Related News

Wood Coatings Market Set to Surge Significantly During 2017 - 2025
Tuesday, 21 Nov 2017

Improving the femtosecond ultrashort pulse laser
Monday, 20 Nov 2017

Diesel Exhaust Fluid Market to Reflect Impressive Growth Rate During 2017 - 2022
Friday, 17 Nov 2017

Nanobiotix presents new data confirming NBTXR3's significant potential role in Immuno-Oncology
Monday, 13 Nov 2017

Automotive Gasket and Seal Market to Record Sturdy Growth by 2022
Thursday, 9 Nov 2017

Related Events

7th Annual Smart Grid & Smart Meters Summit
Tuesday, 28 Nov 2017

10th Annual T-Cell Lymphoma Forum 2018, La Jolla, CA, USA
Thursday, 1 Feb 2018

Military Space Situational Awareness 2018
Wednesday, 25 Apr 2018

Latest News

Buy From Japan – One-Stop Shopping Destination to Purchase Japanese Products
Saturday, 25 Nov 2017

Learn Why You Need Bench Press
Saturday, 25 Nov 2017

What an Investment Advisor Will Do for you
Saturday, 25 Nov 2017

Ustay North Coast Offers the Right Platform for Owners of Accommodation and Tourists On The North Co
Saturday, 25 Nov 2017

Learn About the Importance of Estate Planning Law Firm
Saturday, 25 Nov 2017

 
Want to get your press releases, event listings, and job ads on Scoopasia? Register now for a FREE account or login if you already have one!
Scoopasia v1.0b. Copyright © 2017
Today is Saturday, 25 November 2017

About Scoopasia | FAQ | Privacy Policy | Contact Us

Press Releases
Event Listings
Job Listings
Arts & Entertainment
Architecture & Construction
Automotive & Travel
Business
Consumer Technology
Economy
Education
Enterprise Technology
Food & Fashion
Government & Policy
Health Care & Medical
Legal/Law
News & Media
Religion
Science & Research
Sports & Fitness
Login / Register
Get Scoopasia through RSS Feeds & Email Notifications!


Journalist's Toolbox
Hello journalist, welcome to Scoopasia--a powerful online resource for media information in Asia. Scoopasia has press releases and media events for every beat and industry. All content on Scoopasia is 100% FREE. You don't even need to login!

  • Scoop Line
    (Instant Information Request)
    The easiest way to ask questions and request information from the PR community.


  • Advanced Search
    Drill down, dig deep, for media information the way you want it.

  • Journalist's Resources
    Resources and tools you can't do without.

  • PR Tools
    Scoopasia Blog Search
    Search the largest handpicked collection of Asia's most prominent and influential blogs.


    Resources
  • PR Bookmarks
  • Web 2.0 Bookmarks
  • Media Bookmarks

    More Coming Soon...

  • Upcoming Events
  • LACA 2017: 5th Latin American Congress on Autoimmunity
  • European Manufacturing Strategies Summit
  • British Association of Urological Nurses Annual Conference 2017
  • Advancing Collaborative Project Delivery 2017
  • Gartner IT Infrastructure, Operations Management & Data Center Summit 2017

  • Latest Jobs
    Sorry, there are currently no entries posted here.