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OneNine57 debuts Tromborg, Singapore’s first Danish skin care and beauty boutique

Featuring pure ingredients and simple regime, the Tromborg beauty range demonstrates its philosophy of “balance between beauty & nature”

Singapore, 5 September 2008 -- SINGAPORE, September 3, 2008 – Known for its sensible and practical approach to beauty and skincare, and its organic and all-natural ingredients, Tromborg, the popular Danish skincare and beauty brand is now available in Singapore at its Asian flagship store in Ngee Ann City, Singapore. Founded in 2003 by professional makeup artist Marianne Tromborg and fashion photographer Michael Wendt, the entire range of beauty products is designed based on the philosophy of balance between beauty and nature. In 2007, biochemist Tim Scyberg joined the brand with the development of Tromborg Treatment products. Comprising the Tromborg Professional Makeup, Tromborg Scandinavian Mood and Tromborg Treatment, this highly successful Scandinavian brand offers consumers a healthy, beautiful and easy-to-grasp alternative in contemporary beauty care.

Tromborg is brought into Singapore by OneNine57 Pte Ltd, a Singapore-based company that specializes in managing high-quality, niche beauty and personal care brands in Asia Pacific.

"Tromborg was selected as OneNine57's first beauty brand because of its genuine beauty philosophy. Founder and international makeup artist, Marianne Tromborg believes in blending health and ecology to create beauty and skin care that is not only natural, but comfortable for every individual. These qualities are in fact very much in line with my own personal views on what a beauty brand should represent and what the brand's products should provide," said Maureen Law, Director and Vice President, Marketing of OneNine57.

Tromborg products use only the best and purest ingredients. Rose, lavender and other flowers – used in the Tromborg flora facial waters - are organically grown and gently picked. This means the colours of the flowers can vary, depending on which time of the season they are picked. The salts used for all Tromborg products are from the Dead Sea and is filled with minerals and known for its healing effects. Plant extracts in the Tromborg Treatment – its luxury skin treatment products – are certified by ECOCERT, a leading control and certification body that endorses organically grown quality products for cosmetics.

“Allergies are unfortunately an increasing phenomenon in our daily lives. All Tromborg products are designed such that everyone in the family should be able to use them, even babies and allergy sufferers. Another common beauty mistake of modern women is that they pay too little attention to maintaining the basics of overall well-being and pay too much attention to covering up with makeup. The entire Tromborg range provides everything you need to take care of your skin and look lovely and natural,” said Marianne Tromborg.

Tromborg Professional Makeup
True to its ‘less is more’ maxim, Tromborg Professional Makeup consists of an exclusive selection of simple yet versatile tones that provide endless combinations for the modern face. Free from artificial fragrance and naturally enhanced with essential oils and organic ingredients, the makeup range is also suitable for users with sensitive skin and allergies.

Tromborg Scandinavian Mood
Tromborg Scandinavian Mood is a series of products that care for the skin and face, comprising body fragrances, facial water, lotions, massage oils, body washes and scrubs. All products in this range are suitable for daily use by everyone in the family – even men, women, babies and allergy sufferers.

Scandinavian Mood contains essential oils and top-quality ecologically grown plant extracts like Rose, Lavender, Calendula and Aloe Vera, to help protect and nourish the skin while the warm scents from the essential oils work to alleviate one’s well-being and senses without having to spend endless hours on it.

Tromborg Treatment
Tromborg Treatment is a line of luxury skin treatment products created to relieve and combat skin-aging, problem skin or damage by environmental factors. The idea behind the range is to give skin precisely what it needs for regeneration and rejuvenation, resulting in visible and luxurious care that healthily and naturally brings the skin to top form. All Tromborg Treatment products are produced in Denmark with scientifically well-documented active ingredients free from parabens, mineral oils, perfume or artificial colouring, hence suitable for all skin types at any age. All eight products in the range contain organically-grown Malva, a plant extract that is known for its fantastic moisturizing and softening properties.
The Tromborg Treatment anti-aging wrinkle cream was awarded the 2008 Danish Beauty & Cosmetics Awards for Best Skin Care Product (Salon and Clinic Category).

More information about Tromborg can be found on the website http://www.tromborg.com.

Brought exclusively into Singapore by OneNine57, Tromborg products are priced between S$26 (for scented handsoap with dispenser) to S$660 (the anti-aging kit), and are now available at the Tromborg boutique located at #05-25B Ngee Ann City Tower B.

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About Tromborg:
About Marianne Tromborg
Marianne Tromborg has been a professional makeup artist for more than 16 years. Recognized both locally and internationally for her makeup skills and philosophy, she has worked with international clients and beauty pages of leading magazines. At the same time, she provides courses in professional makeup and conducts professional makeup shows. She is also the author of two books, ‘Simple and Natural Makeup’, and ‘Balance Between Beauty & Nature’.

About Michael Wendt
Michael Wendt is a fashion photographer who is well known for his brand campaigns as well as his photographic contributions to Danish and international magazines for the past 22 years of his professional career. Michael’s iconic, black and white shots that enhanced the natural beauty of faces catapulted him into the national spotlight in the 1990s and he is often acknowledged as a pioneer of modern female fashion and art photography. He has done photo shoots for and of famous personalities like Lucy Liu and the Duke Ellington Orchestra, and is credited for launching the modeling careers of several Scandinavian models who have become international top models.

Michael Wendt is now involved in the brand development of Tromborg.



About OneNine57
OneNine57 Pte Ltd is a Singapore-based company that specializes in managing high-quality, niche beauty and personal care brands in Asia Pacific. The company markets and distributes products from skin care and personal care to cosmetics and health supplements. Founded in 2007 by Jan Vistisen, David Ng and Maureen Law, OneNine57 was named after the year in which the three founders were born. Collectively, they have nearly a century of brand management experience and bring a global perspective to their work with diverse Asian markets.

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Media Contacts:
Isabelle Neo
Tel: 6324 9730 / 9692 3506
Email:

Ann Loh
Tel: 6324 9729 / 9653 8663
Email :

Footnotes:
Issued for and on behalf of: OneNine57 Pte Ltd
By: Manning Selvage & Lee Worldwide Communications

Submitted by Isabelle Neo, Manning Selvage & Lee on Friday, 5 September 2008 at 5:14 PM
Category: Food & Fashion
 
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