Press Releases
 
Online Advertising has Strengthened its Position as One of the Primary Advertising Medium in Poland:

The report covers Poland online advertising market by Type of Online Ads (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads

India, 27 November 2017 -- ncreasing Internet Penetration, Rising Smartphone Usage, New Technology (AI, Virtual Reality, ChatBots) Evolution, Internet Speed, Increasing Prominence of Ecommerce were the key factors driving growth in Poland Online Advertising Market.

Poland digital advertising agencies have realized the importance of real-time marketing, analytics, monitoring and planning to devise a success full internet campaign. In the dynamic digital environment, response time to online advertisement makes the difference in effective and ineffective communication with the customers. Hence, online video ads play a pertinent role in dominating the digital communication between brands and customers.

Digital agencies understand that the evolution in visual storytelling and role that video messages play in increasing brand recognition, influencing user engagement, forming relationship and communicating the brand value. Digital Video ads and Display ads registered the highest growth in online advertising industry in Poland in 2016.

Poland online advertising market ecosystem is currently earmarked by the presence of advertising agency (i.e. the company which creates and buys advertising for its customers to promote it on internet), ad Network (connects advertisers and publishers and creates advertising packages/ campaigns), Aggregators/ Sell Side Platform (SSP) (Entities that aggregate the publisher's advertising space. Allows publishers to manage their surface advertising and maximizing advertising revenue, by selecting ads from different sources), Ad Exchanges (A platform that allows advertisers and publishers to participate in the auction, and therefore the sale and purchase of the area under RTB model), Data suppliers (Entity which has user data and delivers it in unprocessed form to the DMP platform), Data Management Platform (i.e. Platform for management, protection and data collection from different sources, to be processed and made available for purchase and sales platforms), Demand Side Platform (A technology that allows advertisers to participate in the purchase of advertising space on the Internet in the RTB model), Agency Trading Desk (Trading desk which enables advertiser participation in the auction. It is created specifically for needs of the company (agency) and contains functionalities allowing, managing client data and many campaigns), Technology / Tools (Entities that provide software for implementation of advertising campaigns on the Internet, to manage emissions and to serve graphic, text, and shipping ads) and finally Publishers (Entities which gets money for showing the ads on its site).

According to Ken Research, several trends have been observed in the Polish online advertising market which include consolidation of horizontal ad networks, evolving ways of bidding and selling via RTB and programmatic models, rising smartphones shipments and Facebook outgoings and automated guarantee (allows publishers to offer premium inventory with a good rate) and header bidding (which lets publishers to compare SSP and adnetworks offers for each impression and choose the best one).

The report titled “Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022” by Ken Research suggested an online ad spend growth at a positive double digit CAGR for Poland Market in next 5 years till 2022.



Source: https://www.kenresearch.com/media-and-entertainment/advertising/poland-online-advertising-market/142277-94.html

# # #


Media Contacts:
Ken Research
Ankur Gupta, Head Marketing & Communications

+91-9015378249

Submitted by kenresearch11, Ken Research Pvt. Ltd. on Monday, 27 November 2017 at 3:57 PM
Category: News & Media
 
Related News

TrustyHour Ltd Offers Opportunity to Private Investors for Trending Cryptocurrencies
Friday, 15 Dec 2017

Automotive Tire Market to Grow at a CAGR of 6.3% by Value through 2027
Thursday, 14 Dec 2017

Global Automotive Steering System Market is Expected to Register a CAGR of 4.3% through 2027
Thursday, 14 Dec 2017

Conventional Motorcycles and Scooters Market will Reach at a CAGR of 4.6% from 2017 to 2027
Thursday, 14 Dec 2017

Electric Bike Market is Anticipated to Register 3.1% CAGR through 2027
Wednesday, 13 Dec 2017

Related Events

There are no related events in this category.

Latest News

Trendy customized jewelry and seductive perfumes at Make It Urz
Friday, 15 Dec 2017

Choosing the proper Wedding Photographer
Friday, 15 Dec 2017

Balloon Catheter Market: Segmental Highlights and Table of Content (2016-2026)
Friday, 15 Dec 2017

PR Agency - Public Relations Company in Sydney
Friday, 15 Dec 2017

Best leather top desks - Top classic office furniture
Friday, 15 Dec 2017

 
Want to get your press releases, event listings, and job ads on Scoopasia? Register now for a FREE account or login if you already have one!
Scoopasia v1.0b. Copyright © 2017
Today is Friday, 15 December 2017

About Scoopasia | FAQ | Privacy Policy | Contact Us

Press Releases
Event Listings
Job Listings
Arts & Entertainment
Architecture & Construction
Automotive & Travel
Business
Consumer Technology
Economy
Education
Enterprise Technology
Food & Fashion
Government & Policy
Health Care & Medical
Legal/Law
News & Media
Religion
Science & Research
Sports & Fitness
Login / Register
Get Scoopasia through RSS Feeds & Email Notifications!


Journalist's Toolbox
Hello journalist, welcome to Scoopasia--a powerful online resource for media information in Asia. Scoopasia has press releases and media events for every beat and industry. All content on Scoopasia is 100% FREE. You don't even need to login!

  • Scoop Line
    (Instant Information Request)
    The easiest way to ask questions and request information from the PR community.


  • Advanced Search
    Drill down, dig deep, for media information the way you want it.

  • Journalist's Resources
    Resources and tools you can't do without.

  • PR Tools
    Scoopasia Blog Search
    Search the largest handpicked collection of Asia's most prominent and influential blogs.


    Resources
  • PR Bookmarks
  • Web 2.0 Bookmarks
  • Media Bookmarks

    More Coming Soon...

  • Upcoming Events
  • Pelvic Anatomy and Gynecologic Surgery Symposium (PAGS)
  • 25th Annual World Congress
  • Third Emirates Surgical Pathology Conference (ESPC 2017)
  • Tube Middle East
  • Welding & Cutting Middle East

  • Latest Jobs
    Sorry, there are currently no entries posted here.