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Shopping is a necessity for some and a hobby for others. But what if one makes a career out of shopping? India, 2 May 2008 -- Shopping is a necessity for some and a hobby for others. But what if one makes a career out of shopping? Mystery Shopping is an emerging concept in India where people are paid on behalf of retailers to visit their establishment as normal customers, perform specific tasks - such as purchasing a product, asking questions, registering complaints or behaving in a certain way - and then provide detailed reports or feedback about their experiences. This activity helps the organizations to evaluate the products on offer and service levels of staff as well as to help improve their business in today’s competitive world. More importantly companies get to know the customers perception about their organization. In a country like ours, where lot of women are home-makers, mystery shopping becomes an interesting option to shop to their heart’s content and that too whilst being paid to do so. Grass Roots Performance Services (I) Pvt Ltd is one such company that uses mystery shopping as a tool to measure the quality of retail service or gather specific information about products and services, and then to help retailers improve their performance by providing a range of tools, training & advice. The mystery shoppers, who are also known as ‘secret shoppers’, provide an accurate picture of the customer service experience, at the point of customer contact. A mystery shopper may be asked to evaluate things such as customer service, cleanliness of an establishment, how helpful a salesperson is, and various other attributes that a company would like to know about their employees or stores. Although Mystery Shopping is a fairly recent concept in India, it came into existence long ago, especially in the USA in 1940s as a way to measure employee integrity. It is a very widely accepted concept in USA, Europe, South America and Asia-Pacific. Grass Roots India’s parent company Grass Roots Group Plc. headquartered in UK has been doing Mystery Shopping for the past 28 years for brands like Lexus, Barclays, Lloyds TSB, Virgin Mobile, ASDA, B&Q, Sainsbury, New Look, Peugot, GAP, Vodafone, Disney Stores etc. The most common venues where mystery shopping is used are retail stores, movie theaters, restaurants, fast food chains, banks, gas stations, car dealerships, apartments, health clubs and hotels. About the Company Grass Roots India is a part of the Grass Roots Group PLC, an international business improvement services group, with offices all over Europe, Latin America, USA, Middle East and Asia Pacific with turnover in excess of $500 million. Grass Roots offers a holistic range of performance improvement products and services for employees, customers and channel partners in the areas of communication, education, measurement, reward & recognition and events. Over the past 28 years, Grass Roots has helped some of the biggest and best known global organizations achieve their performance improvement goals. Grass Roots offers specialist products and services that can be provided as a part of an integrated package of performance improvement, or individually according to the client's need. About Grass Roots Performance Services India Private Limited: Grass Roots Performance Services India Pvt. Ltd. is a part of the Grass Roots Group, headquartered in the U.K, with an annual turnover of over $460 million and employing over 1000 people around the globe. Grass Roots are world leaders in performance improvement solutions. The company helps its clients achieve their business goals by providing services that positively influence the attitudes and behaviors of the client’s Employees, Channel Partners and Customers. Grass Roots has over 2000 clients world-wide including leading global brands like Rolls Royce, Peugeot, BMW, Barclays, Lloyds TSB, Vodafone, Intercontinental Hotels, Sony, Siemens, Lenovo, Sainsbury, Coca Cola, Microsoft, Oracle, CISCO, Imation, Caterpillar, Glaxo Smith Kline Beecham and Ernst & Young to name a few. The organization has offices across the world in eight European countries, three subsidiaries in North America, one each in Singapore, India & The Middle East and four in South America. With over 28 years of experience, the key to Grass Roots’ success has been its ability to provide innovative and client-focused integrated solutions. It's the flexibility of approach that helps differentiate Grass Roots from other services providers. The company is focused on reaching and inspiring the client’s three audiences i.e. Employees, Customers & Channel Partners through five key disciplines: • Communication: Grass Roots’ communication team develops and implement well planned communication strategies that drive participation, ensure the program is aligned with the client’s corporate messages and positioning. The client’s tailored communications strategy may use a variety of media including Grass Roots’ online software platform, SMS, electronic and paper based newsletter, launch brochures, presentations, online and offline training and education modules, reward catalogues, e-cards and more. • Education: Grass Roots works with its client’s employees to improve their skills, knowledge and behavior in an effort to help the client improve its business performance. Whether the issue is sales or service, reputation or responsibility, competence or certification, the company relates the learning to defined corporate goals and relevant corporate measures. Grass Roots provides a full range of services from content creation through delivery to measurement of effectiveness for the same. • Measurement: Grass Roots uses a range of techniques, including Mystery Shopping and Customer Surveys, to measure the performance level and deliver actionable data quickly. The company realizes that feedback on performance and standards has the greatest impact when it is accurate, rapid, relevant and accessible - all of which are fundamental to Grass Roots’ approach. • Rewards: In case a client is looking to recognize the hard work of its staff or channel partner, improve service levels of its suppliers or reward its greatest customer, wherever they are in the world, Grass Roots has a solution to suit. The company has developed the following unique reward systems and gift options: Exceeding Expectations – A web-based peer to peer employee recognition system Re-Loadable Reward Card – Reward Card with online account balance and transaction history using the global card network, which can be customized for each organization’s requirement. Bespoke Merchandise Solutions – branded or specially selected ranges of merchandise designed for individual clients • Events: To recognize achievement strengthens relationships, delivering a quality event experience can be a huge undertaking without the proper resources and experience. Grass Roots has been organizing events for participant groups from 10 to 10,000 for over 20 years. The company is fully bonded and licensed with ATOL and IATA and is a member of EVENTIA. Media Contacts: Shabana / Akansha at GreenThumb (011-41720496) Submitted by GreenThumb, GreenThumb on Friday, 2 May 2008 at 12:30 PM Category: Business |
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