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Italy Professional Hair Care Market Trends and Outlook 2018

, 8 November 2018 -- Italy Professional Hair Care Market is anticipated to hit $611.8 million by 2023 at a CAGR of 0.30%.

​According to the new market research report by IndustryARC titled “Italy Professional Hair Care Market: By Categories (Colouring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & By Company - (2014-2020)”, the market is driven by the ageing demographic and hair treatment products like hair masks and keratin treatments.

North West Italy held the largest share of purchase volume in the Italy Professional Hair Care Market

North West Italy accounts for more than half of the share of the total purchase volume of professional hair care products. The region, witnessing an increasing prevalence of salons stood in the forefront, followed by South Italy. Increased tendency of bleaching among Northern Italians keeps the hair dry and frizzy. This has created growth for sales of treatment products that soften and smoothen the hair, give it volume and make it more manageable.

Italy Professional Hair Care Market Value Chain Analysis done in the full report

L’Oreal Group with its brands like Matrix, L’Oreal Professionnel, Kerastase, Redken, Pureology, and Shu Umeura, tops the professional hair products market in Italy.
Procter & Gamble Co with Wella, Sebastian, Nioxin, Vidal Sassoon brands accounted for a good market share.
International brands like Goldwell, Testanera(Schwarzkopf), Indola, TIGI, Paul Mitchelle and Italian brands form the remaining market share.
Domestic brands are gaining strength amidst bad economic conditions.
Talk to one of our sales representative about the Italy Professional Hair Care Market report by providing your details in the below link:

Excerpts on Italy Professional Hair Care Market Growth Factors

Italian hot summers leave hair dry and there is a demand for oil infused Italian shampoos and conditioners like L’Oreal Argan Mythic oil which help to retain moisture while keeping strands sleek and glossy.
Local Italian shampoos and conditioners are preferred due to their price competitiveness over international brands. Most premium salons prefer local economical alternatives over international brands. For instance, Zerorighe, Capillum, Kemon are prominently used in neighborhood salons.
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Key players of Italy Professional Hair Care Market:

L’Oreal and P&G have established a good distribution network in the country offering good quality products. L’Oreal Group is the overall market leader in this category. The Group Company tops the list, with around 22.1% of total straightening and perming products market in Italy.
Other key players which include Matrix, Wella, Framesi, Kemon and Devines, Schwarzkopf, Goldwell, Lisap, Revlon etc. are involved in manufacturing quality hair care products.
Economical Italian brands like Lisap, Kemon, Capillum, Alterego, and others are used in some premium and neighborhood salons.
Schwarzkopf, L'Oreal, Wella, Sebastian, Vidal Sassoon, TIGI, Label m, Revlon, IT&LY, Alfaparf, Lisap are prominently used in organized salons for hair styling

Professional Hair Care Market Report is segmented as indicated below

Professional Hair Care Market By Distribution Channel:



Professional Hair Care Market By Product

2.Perming & Straightening

3.Shampoo & Conditioning


Companies Cited/Referenced/Interviewed in Italy Professional Hair Care Market:

1.L’Oreal Group
2.Procter & Gamble Co
3.Revlon Inc.
4.Kemon S.p.A
5.Henkal AG & Co, KGaA
7.Farmaca International
8.Davines S.p.A
9.Kao Group

Related Reports

A.Asia-Pacific Professional Hair Care Distribution Market Analysis

B.France Professional Hair Care Market

What can you expect from the report?

The Italy Professional Hair Care Market is Prepared with the Main Agenda to Cover the following 20 points:

1.Market Size by Product Categories

2.Market trends

3.Manufacturer Landscape

4.Distributor Landscape

5.Pricing Analysis

6.Top 10 End-user Analysis

7.Product Benchmarking

8.Product Developments

9.Mergers & Acquisition Analysis

10.Patent Analysis

11.Demand Analysis (By Revenue & Volume)

12.Country-level Analysis (15+)

13.Competitor Analysis

14.Market Shares Analysis

15.Value Chain Analysis

16.Supply Chain Analysis

17.Strategic Analysis

18.Current & Future Market Landscape Analysis

19.Opportunity Analysis

20.Revenue and Volume Analysis


Does IndustryARC publish country, geography or application based reports in Italy Professional Hair Care Market?

Yes, we do have separate reports as mentioned below:

1.Direct Market for Italy Professional Hair Care Market Report (2018-2023)

2.Distributor/Wholesalers Market for Italy Professional Hair Care Market Analysis (2018-2023)

3.Coloring Market for Italy Professional Hair Care Market Size (2018-2023)

4.Perming & Straightening Market for Italy Professional Hair Care Market Share (2018-2023)

5.Shampoo & Conditioning Market for Italy Professional Hair Care Market Trends (2018-2023)

6.Styling Market for Italy Professional Hair Care Market Forecast (2018-2023)

Does IndustryARC customize these reports and charge additionally for limited customization?
Yes, we can customize the report by extracting data from our database of reports and annual subscription databases. We can provide the following free customization:

1.Increase the level of data in the application or end-user industry.
2.Increase the number of countries in geography chapter.
3.Find out market shares for other smaller companies or companies which are of interest to you.
4.Company profiles can be requested based on your interest.
5.Patent analysis, pricing, product analysis, product benchmarking, value and supply chain analysis can be requested for a country or end-use segment.
Any other major customizations can be discussed with our team, we can provide a separate quote based on your requirement. You can drop in an e-mail to to discuss more about our consulting services.

To request for a proposal provide your details in the below link:

About IndustryARC:

IndustryARC is a Research and Consulting Firm that publishes more than 500 reports annually, in various industries such as Agriculture, Automotive, Automation & Instrumentation, Chemicals and Materials, Energy and Power, Electronics, Food & Beverages, Information Technology, Life sciences &Healthcare.

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Submitted by IndustryARC, IndustryARC on Thursday, 8 November 2018 at 8:04 PM
Category: Business

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