Press Releases
 
PRIVATE RUNWAY LINE AT J.C. PENNEY UNVEILED

, 5 August 2017 -- Project Runway fans who fantasize about wearing clothes designed by a Lifetime TV designer, can now go to J.C. Penney. The major retailer just announced a partnership with the fashion design show for an exclusive collection called Private Runway.

Project Runway fans who fantasize about wearing clothes designed by a Lifetime TV designer, can now go to J.C. Penney. The major retailer just announced a partnership with the fashion design show for an exclusive collection called Private Runway.

The Private Runway collection features garments and accessories designed by winners of the popular reality show, and will be available year-round at the over 500 retail stores, as well as the J.C. Penney dedicated Project Runway website page.

This is not all: The partnership between Project Runway and J.C. Penney is multi-facetted.

First, there will be a J.C. Penney challenge for Project Runway Season 16 and 17 designers, as well as for Project Runway All Stars Season 7 designers. The day after that episode is aired, the winning garment will be available at select stores, and on their website.

In addition, every single week, the winning look will be translated into a garment and sold at J.C. Penney, allowing fans to instantly buy and wear a designer look, at an affordable price!

According to the Dallas News, throughout these upcoming seasons, there will be a J.C. Penney accessory wall, where the designers can choose from Liz Claiborne, Mixit, a.n.a, and Worthington “brands of shoes, handbags, fashion accessories, and jewelry” when they send their models down the catwalk.

The winner of Project Runway will get the opportunity to work with the major retailer for a capsule collection that will be sold at J.C. Penney stores. This is incredible exposure for an up-and-coming fashion designer!

Currently, fans of the most recent Project Runway winner, Erin Robertson, and her fashion-forward designs can now go to J.C. Penney and select from a “summer preview collection,” and purchase Private Runway clothes specially inspired by the banana-loving, Season 15 designer.

What will the fashion look like? According to the company press release, “The Project Runway brand assortment is a mix of contemporary and street style looks with one-shoulder dresses, pencil skirts and cold-shoulder blouses that mix patterns and textures as part of a stunning preview collection.” The photos released from the collection show plenty of Erin’s signature color yellow, as well as black and turquoise.

On September 8, there will be an entire capsule collection designed by Robertson available at all of the stores. The release states that this collection will include the “highlight sport luxe details with lace-up accents, hardware embellishments and drama sleeves on notable pieces, including off-the-shoulder bomber jackets, wide-leg track pants, and fashion sweatshirts in rose, burgundy, and black.”

The Private Runway line will be easy for fashion-forward customers to find, as each of the over 500 retail stores in the United States will have a large display, easily visible to their customers. The exclusive fashion line will be located in the women’s clothing department, at the store’s main entrance.

In addition, there will also be a major marketing campaign by J.C. Penney advertising their partnership withProject Runway.

Clearly, the previous collaboration between J.C. Penney and a previous winning designer has been successful. Just a year ago, the Inquisitr reported that Project Runway Season 14 winner Ashley Nell Tipton launched her own plus-size collection at J.C. Penney called Ashley Nell Tipton for Boutique.

John Tighe, chief merchant for J.C. Penney, was understandably enthusiastic about the new collaboration between Project Runway and the major retail chain.

Harvey Weinstein, producer of Project Runway and, incidentally, husband of Project Runway All Stars judge and designer, Georgina Chapman, is quite excited about this new collaboration, pointing out that the “partnership with J.C. Penney” is one of the “biggest retail collaborations since the series first began.”

He explained that this partnership also “marks the first time the entire Project Runway franchise has partnered with a leading, national retailer and introduced a line of Project Runway clothing that will be available year-round.”

Although it is news that Erin Robertson has now designed a collection for J.C. Penney, but is this is only one part of the latest news on the reality show winner, as well as the other winners of Project Runway.

Just two months ago, it was reported that Heidi Klum has also created a new line with German grocer Lidl, that will also be out in the fall. It was expected that this new season, the Heidi Klum challenge may be to design for her new Lidl line, yet with the latest J.C. Penney announcement, there may be a conflict between the German grocer and the American retailer. Perhaps the designers will be creating lingerie or swimsuits for Klum’s lines?

Project Runway Season 16 will begin on August 17, on the Lifetime Channel. Tim Gunn will host a preview of the new season on August 10. Although Season 6 of Project Runway All Stars has not yet aired, the rumor is that the season was previously filmed. As of now, there is not an air date announced, and there is no indication if there will be duplicated garments from that season sold at J.C. Penney.

What do you think of the new Private Runway label at J.C. Penney? Are you inspired to go to the major retailer to pick up the Project Runway winning designer’s clothing? Please share your thoughts below.Read more at:http://www.marieaustralia.com/formal-dress-shops-canberra | http://www.marieaustralia.com/plus-size-formal-wear

# # #


Submitted by yokol on Saturday, 5 August 2017 at 10:46 AM
Category: Food & Fashion
 
Related News

Global Frozen Yogurt Industry Market: Size, Share, Development, Growth, Key Players and Demand Forec
Saturday, 21 Jul 2018

Apple Sauce Market projected to reach US$ 2,169.3 Million by 2026
Friday, 20 Jul 2018

Meat Alternatives Market Revenue Expected to Increase to US$ 5,846.9 Mn by 2026
Friday, 20 Jul 2018

European Microblading artist looks forward to 2nd year serving Mountain View
Friday, 20 Jul 2018

Fats & Oils Market To Increase at Steady Growth Rate
Thursday, 19 Jul 2018

Related Events

Congress FOOD 2030: Towards sustainable agri-food systems
Wednesday, 5 Sep 2018

Latest News

Piano Debiti
Sunday, 22 Jul 2018

Lion Group Holdings Limited
Sunday, 22 Jul 2018

A Leader in the Jewellery Industry in the United Kingdom
Sunday, 22 Jul 2018

Nursing English
Sunday, 22 Jul 2018

The Numerous Benefits Of Personalized Dog Tags
Sunday, 22 Jul 2018

 
Want to get your press releases, event listings, and job ads on Scoopasia? Register now for a FREE account or login if you already have one!
Scoopasia v1.0b. Copyright © 2018
Today is Sunday, 22 July 2018

About Scoopasia | FAQ | Privacy Policy | Contact Us

Press Releases
Event Listings
Job Listings
Arts & Entertainment
Architecture & Construction
Automotive & Travel
Business
Consumer Technology
Economy
Education
Enterprise Technology
Food & Fashion
Government & Policy
Health Care & Medical
Legal/Law
News & Media
Religion
Science & Research
Sports & Fitness
Login / Register
Get Scoopasia through RSS Feeds & Email Notifications!


Journalist's Toolbox
Hello journalist, welcome to Scoopasia--a powerful online resource for media information in Asia. Scoopasia has press releases and media events for every beat and industry. All content on Scoopasia is 100% FREE. You don't even need to login!

  • Scoop Line
    (Instant Information Request)
    The easiest way to ask questions and request information from the PR community.


  • Advanced Search
    Drill down, dig deep, for media information the way you want it.

  • Journalist's Resources
    Resources and tools you can't do without.

  • PR Tools
    Scoopasia Blog Search
    Search the largest handpicked collection of Asia's most prominent and influential blogs.


    Resources
  • PR Bookmarks
  • Web 2.0 Bookmarks
  • Media Bookmarks

    More Coming Soon...

  • Upcoming Events
  • Palo Alto Networks: UTD NGFW - Pune 20 July 2018
  • Townlands Carnival 2018 - Music, Art And Carnival
  • Mastering Clinical Challenges and Emerging Therapies in IBD
  • Priority U LIVE
  • Update in Orthpaedic Surgery Conference July 22-26, 2018 Grand Wailea, Maui

  • Latest Jobs
    Sorry, there are currently no entries posted here.