Press Releases
 
Running a Successful Marketing Campaign

Facebook displays adverts primarily based on user comments and messages. Facebook continuously searches for keywords specified in all live advertisements.

INDIA, 20 October 2018 -- Every good product, service and business has returning customers. Returning customers spell business success and are vital to the continued good health of the company. Every business needs to develop matrices to calculate the number of returning customers v/s first-time customers.

Why are returning customers so vital and what do they have to do with marketing campaigns?

If the number of returning customers is miniscule (under 15%), it means that the marketing campaign is successful but the product or service does not meet quality expectations. This results in more and more funds being diverted to marketing campaigns. Stop the marketing campaign and business will have to fold up. Obviously this is not a healthy situation.

You might have noticed that there are a number of businesses that are doing very well despite spending insignificant amounts on marketing. A good example is BOSH from Germany. When was the last time you saw a BOSH advertisement? And yet, their products are used in most automobiles around the World.

Assuming your product or service is excellent and you have a significant number of returning customers, you probably (unlike BOSH), will still have to spend some money on marketing campaigns. But these marketing campaigns would have to be split into two types – a marketing campaign for the new customer and a marketing campaign for the returning customers.

Yup! From time to time returning customers need to be rewarded for buying your product or service. Technically, this is called inbound marketing.

Running a successful inbound Marketing Campaign – Create attractive, meaningful content

Remember an inbound customer already has significant knowledge of your product or service. He or she does not need sales pitch. What they need is a reward pitch, a kind of “thank you for continuing to shop with us, here’s your reward” kind of marketing campaign.

Maximize use of the social networks to percolate the message. Nothing catches on like a discount or some form of discount e.g. “Buy 1 and get 1 FREE”.

Create landing pages that specifically cater to the content in your Marketing campaign.

If your advertisement claims to offer a “Buy 1 get 1Free” make sure the link from the advertisement takes the customer to the specific page that provides details to that offer. The other day I happened to click on a link that claimed to offer Nike sneakers at under $35 a pair and landed up on a page that was offering Nike sneakers starting at $250. I gave the site 10 seconds worth of my time by scrolling down to see if there were any $35 sneakers and found none. Close site, back to Facebook! Meanwhile the advertiser would have had to pay for the click that brought me to his site but generated no revenue.

Make good use of Facebook leads

Facebook displays adverts primarily based on user comments and messages. Facebook continuously searches for keywords specified in all live advertisements. So if the keyword is shoes or sneakers and a user is discussing or mentions shoes or sneakers, the user will be shown any active advert for shoes or sneakers for the user’s age, gender and demographic group. Facebook’s inbuilt system of identifying qualified leads is quite effective – make good use of it.

Use several formats

In advertising, there is no guaranteed success. Keep several advertisements ready. If you find that one does not work, you will merely have to switch to another without having to waste time developing a new one.

# # #


About Ephpsolutions Software India Pvt. Ltd.:
Ephpsolutions is a value driven company and believes strongly in practically proved quality practices. We provide best IT enable services and web development services at really affordable prices.

Media Contacts:
Company name : Ephpsolutions Software India Pvt. Ltd.
Contact : Vikas Gupta
Phone: +91-7182-251328
Address:- JR IT Tower, Janak Nagar, Gondia - 441614 Maharashtra INDIA
websites:- http://www.ephpsolutions.com/

Submitted by Vikas Gupta, Ephpsolutions Software India Pvt. Ltd. on Saturday, 20 October 2018 at 7:02 PM
Category: Business
 
Related News

Tips for Choosing the Right Beauty Products
Tuesday, 20 Nov 2018

Online Movies - A Good Way To Entertain Yourself
Tuesday, 20 Nov 2018

Piezoelectric Sensor Market 2018 - Leading Players and Market Analysis
Tuesday, 20 Nov 2018

UpSkill is A Leading Training Coaching Consultancy in London Offering Best Training Courses For Cont
Tuesday, 20 Nov 2018

On All Things Insurance - Life insurance Singapore
Tuesday, 20 Nov 2018

Related Events

13th EPP European and Global Pricing Forum, 2018 Brussels
Monday, 19 Nov 2018

5th Annual CEM and Customer Loyalty MENA Summit
Tuesday, 20 Nov 2018

Future of Utilities: Smart Energy
Tuesday, 20 Nov 2018

Collections, Debt Sale and Purchase Conference 2018, Manchester
Wednesday, 21 Nov 2018

Benelux Infrastructure Forum 2018
Wednesday, 21 Nov 2018

Latest News

Inhalation Anesthetics Market by Application, Trends and Growth Rate to 2025
Tuesday, 20 Nov 2018

Tips for Choosing the Right Beauty Products
Tuesday, 20 Nov 2018

Global Esoteric Testing Market : Analysis and Opportunity Assessment 2025
Tuesday, 20 Nov 2018

Surgical Sealants and Adhesives Market by Application, Trends and Growth Rate to 2024
Tuesday, 20 Nov 2018

China Diabetes Market Overview 2018, Demand by Regions, Types and Analysis of Key Players
Tuesday, 20 Nov 2018

 
Want to get your press releases, event listings, and job ads on Scoopasia? Register now for a FREE account or login if you already have one!
Scoopasia v1.0b. Copyright © 2018
Today is Tuesday, 20 November 2018

About Scoopasia | FAQ | Privacy Policy | Contact Us

Press Releases
Event Listings
Job Listings
Arts & Entertainment
Architecture & Construction
Automotive & Travel
Business
Consumer Technology
Economy
Education
Enterprise Technology
Food & Fashion
Government & Policy
Health Care & Medical
Legal/Law
News & Media
Religion
Science & Research
Sports & Fitness
Login / Register
Get Scoopasia through RSS Feeds & Email Notifications!


Journalist's Toolbox
Hello journalist, welcome to Scoopasia--a powerful online resource for media information in Asia. Scoopasia has press releases and media events for every beat and industry. All content on Scoopasia is 100% FREE. You don't even need to login!

  • Scoop Line
    (Instant Information Request)
    The easiest way to ask questions and request information from the PR community.


  • Advanced Search
    Drill down, dig deep, for media information the way you want it.

  • Journalist's Resources
    Resources and tools you can't do without.

  • PR Tools
    Scoopasia Blog Search
    Search the largest handpicked collection of Asia's most prominent and influential blogs.


    Resources
  • PR Bookmarks
  • Web 2.0 Bookmarks
  • Media Bookmarks

    More Coming Soon...

  • Upcoming Events
  • 13th EPP European and Global Pricing Forum, 2018 Brussels
  • SBM Will Attend the Bauma CHINA 2018 Shanghai
  • QS World MBA/Grad School Tour Manila - 19-20th November - Free Entry!
  • CPMED 2018: 2nd Summit on Controversies in Precision Medicine
  • 5th Annual CEM and Customer Loyalty MENA Summit

  • Latest Jobs
    Sorry, there are currently no entries posted here.