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Press Releases
IZ Reloaded blog used to launch labels Extreme and Action Ladfigure Inc in Singapore Singapore, 23 May 2007 -- San Street, a company specializing in streetwear apparel and accessories, with signature labels Extreme and Action Ladfigure Inc (ALI), today announces the signing of popular blogger IZ Reloaded as its brand ambassador. As part of the agreement, the company also becomes the main sponsor of the IZ Reloaded blog. San Street's main sponsorship of IZ Reloaded will include the integration of the San Street and its clothing brands’ logos with the IZ Reloaded masthead, as well as various ad units placed throughout the IZ Reloaded blog. On shunning traditional marketing avenues for blogs as a launch platform, Sandy Low, Operations Manager for San Street, said, “By embracing the relatively new blogosphere as part of our marketing mix, we reflect San Street’s brand position of being creative and bold. Blog readership is growing at a rapid rate, with blogs fast becoming a powerful marketing platform for niche brands like us, where word of mouth among the right audience is key. This sponsorship and endorsement deal with IZ Reloaded allows us to reach out and communicate to a highly valuable consumer base. We are therefore very pleased to be associated with one of the most popular and best blogs in Singapore to help us in our strategy.” Low adds that choosing the right blog to be associated with is important. “While there are many popular blogs in Singapore, many of them either run like personal journals and can sometimes carry rather controversial content, or are special-interest blogs about food and other hobbies. We are delighted that IZ Reloaded offers a great mix of news, current affairs and pop culture, but written in a way that is fun and clearly connects with the audience – that is the kind of brand image we want.” Blogger IZ Reloaded said that bagging the San Street deal is not only a satisfying personal coup for him, but it is a big boost to the local blogging community as a whole. “Commercial endorsement deals have always been the domain of television, movie and sports celebrities, so it is encouraging to know that a company like San Street – with several cool fashion brands under it – has the confidence and foresight to appoint a blogger as its brand ambassador.” San Street intends to use the deal to promote the Extreme and ALI brands, as well as an upcoming higher end streetwear brand called Zero Hour in June. About San Street: San Street, a company that specializes in streetwear apparels and accessories, was founded in 2007. It is the sole distributor for Extreme and Action Ladfigure Inc (ALI) in Singapore. Its first outlet known as the Extreme Shop is located in the new My.PlayGround at Suntec City Mall, Level 3. About IZ Reloaded: IZ Reloaded covers current news, pop culture, blogs, websites, gadgets, the fascinating and the weird from a Singapore/Asia perspective. The blog is a runner up in both the 2006 Weblog Awards (Best Asia Blog) and the 2004 Asia Blog Awards (Best Singapore Blog) and it is also the first Singapore blog to be syndicated by US company Newstex. His photoblog Katoomba Syndrome is a finalist in 2005, 2006 and 2007 Photobloggies (Best Southeast Asia photoblog) and runner up in the 2004 Asia Blog Awards (Best Asia photoblog). Media Contacts: San Street Sandy Low, Operations Manager +65 6333 4710 +65 9670 7677 http://www.sanstreet.com.sg IZ Reloaded +6591439087 http://izreloaded.blogspot.com Footnotes: M170o93H7pQ09L8X1t49cHY01Z5j4TT91fGfr Note To Editors: M170o93H7pQ09L8X1t49cHY01Z5j4TT91fGfr Disclaimer: M170o93H7pQ09L8X1t49cHY01Z5j4TT91fGfr Submitted by Benjamin Koe, Hill & Knowlton on Wednesday, 23 May 2007 at 9:00 AM Category: Food & Fashion |
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