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Press Releases
Singapore, 18 May 2007 -- Museums come alive this May as Singapore celebrates International Museum Day 2007 (IMD’07) from 18 to 27 May. Happening over 10 days, this year’s festivities aim to attract 120,000 participants with more than 80 exciting events and activities happening across 24 museums island-wide. IMD’07 will also witness the launch of Singapore’s first integrated museum collection management system as well as four new museum tours offering rich and diverse heritage experiences. “International Museum Day comes just as Singapore’s Museum Roundtable museums scored a record high of 4.26 million visitors in FY 2006 – double the 2.13 million visitors in FY 2004. This achievement also comes three whole years ahead of our target of 4.2 million museum visitors by 2010. It is certainly timely for us to celebrate and what better way to do it than through IMD! With such a wide buffet of fun and delectable activities, IMD’07 will show how Singapore museums have transformed to be lively, engaging and experience-rich destinations for Singaporeans and tourists alike,” said Mr Michael Koh, Chief Executive Officer, National Heritage Board (NHB). At IMD’07, you can wiggle to exotic Middle Eastern dance moves, learn to converse in French, or unveil your performing talents at a hip-hop and poetry recital party. Feeling peckish? Embark on an ethnic culinary journey at Arab Street and pick up cultural nuggets with a tour of the Malay Heritage Centre. Or dine next to your favourite childhood toys in one of Singapore’s first purpose-built toy museum. Can’t get enough of Korean dramas and K-pop? Make your way down to the Singapore Philatelic Museum for all things Korean like a Samulnori performance, kimchi-making, or models and mascots dressed in the traditional hanbok. Night birds can join us on a thrilling after-dark exploration of three museums in our ever-popular night trails. From dawn till dusk, there will be something for everyone at IMD’07. Cultural tourists and heritage adventure seekers can now get a wide and varied taste of our fascinating heritage through four new museum tours. Those keen to sample Singapore’s culture can choose from two new bus tours with English audio commentaries. Prefer the historic civic district? Board the new Rhino bus operated by Ducktours for a multi-media encounter with Singapore’s past and present, fitted with audio translation capability in eight languages and designed with the kids in mind. History buffs can also embark on the Singapore Story tour developed by Luxury Tours or relive Singapore’s wartime experience with a World War II Trail developed by City Tours. Ms Carrie Kwik, Director of Cluster Development, Sightseeing and Cruise, Singapore Tourism Board said: “Many visitors to Singapore are keenly interested in the history and multi-ethnic culture of Singapore and the museums provide a wonderful opportunity for our visitors to learn more about our unique heritage. The new tours being launched will offer insights into the riveting story of how we achieved so much in such a short time. The Singapore Tourism Board is pleased to support these new tour products which will add to the range of other sightseeing experiences available to our visitors.” For a limited period only, members of the public can hop on board the popular Museum Hoppin’ buses for free. With six different routes to choose from, these special tours come with guides on board air-conditioned coaches. Look out for them on the roads from 19 to 25 May 2007. Continue the celebrations in cyberspace with the launch of Singapore Collections Online or SGCOOL (http://www.sgcool.sg). The first online resource of its kind in Singapore, SGCOOL showcases some 6,000 of the national collection of artefacts and artworks. Members of the public can now view and enjoy rare and invaluable cultural treasures in the comfort of their homes. These include Tan Swie Hian’s Humming Birds Racing, the portrait of Sir Frank Athelstane Swettenham by celebrated portrait artist John Singer Sargent (the highest valued artefact in the National Museum), as well as the Kushana Buddha, one of only six in the world. Twitter users are invited to receive official event updates and find out what other IMD friends are up to at http://twitter.com/imd2007. Non-Twitter users can still follow the conversations on http://twitter.com/imd2007/with_friends. The IMD’07 team will also be uploading photos of fun and interesting findings from IMD on http://www.flickr.com/photos/imd2007. To join in the fun, simply upload photos to Flickr and tag them “imd2007”. The best updates and photos stand to win Borders book vouchers worth $150! Visit http://www.museums.com.sg/imd07, for more information. Media Contacts: Joan Liew Hill & Knowlton (SEA) Pte Ltd DID: (65) 6390 3352 Email: Melissa Cheah Assistant Director Corporate Communications National Heritage Board DID: (65) 6332 3962 Email: Note To Editors: Singapore museums come alive in the month of May as National Heritage Board (NHB) celebrates International Museum Day 2007 from 18 to 27 May. Celebrated around the world around 18 May every year, International Museum Day is themed “Museums and Universal Heritage” this year with the aim of raising consciousness about the role of museums in instilling an individual and collective sense of global heritage in communities. Submitted by cherylclt, Hill and Knowlton on Friday, 18 May 2007 at 3:00 PM Category: Arts & Entertainment |
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