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Swiggy launches new coupons for massive discounts

Swiggy breaks records with highest number of orders in the year 2018.

India, 11 February 2019 -- Swiggy, India's largest food ordering and delivery platform created a new record in Email Marketing by achieving a Click Through Rate (CTR) of 7%, Open Rate of 25% on a user base of millions. With the average industry standard being 1-1.5%, Swiggy's campaign has set a new benchmark in Email Marketing.

Swiggy's Email campaign is predominantly aimed to build a sense of curiosity amongst its users. The Email embedded with a CTA (Call to Action) directs the users to the Swiggy app where they could access their unused coupons. The details of the offer/coupon were not revealed in the Email subject line or content - thus creating a sense of curiosity among the users. The users had to open the Swiggy app to check the offers, bringing them one step closer to conversion. This campaign also helped in creating a positive trend at MSPs especially Gmail which is about 95% of Swiggy's user base, ensuring more users receive the mail in their primary inbox.

Below were the innovative ways in which the brand accomplished its objective:

Subject line: "Ooh! You've got coupons!" which clearly sets the expectation of getting coupons Email creative with a crisp title that creates a sense of curiosity among the users

A personalized CTA, which doesn't ask users to commit to anything but check their coupons This eye-catching creative would have not achieved the desired impact had it not reached the user's primary inbox.

To get more such coupons as it is published, subscribe to the RSS Feed of Coupons Jug

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Submitted by sanjay mundada on Monday, 11 February 2019 at 10:06 PM
Category: Food & Fashion
 
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