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Press Releases
Experience the magnetism of change Singapore, 1 December 2006 -- Reviving an unforgettable legend, Larry Jewelry presents the gem that had charmed and intrigued many in its history – the magnificent and mysterious Chameleon Diamond. Just like how a woman possesses many different enticing aspects, the Chameleon Diamond also exhibits the astounding characteristic of changing its body colour when subjected to an external stimulus such as light or heat. On its own, this phenomenal jewel flaunts an enigmatic greenish-yellow hue that seems to hold a well of secret desires. Looking into the shimmering brilliance, the image that comes to mind is a mystifying but yet ravishing lady. When faced with life’s trials and tribulations, a woman displays her unrelenting perseverance and strength which will see her through to victory even in the darkest times of her life. Similarly, when exposed to heat or encased in darkness for more than 24 hours, the Chameleon Diamond will transform to reflect a strong and intense shade of gold. Under the treatment of fluorescent light, the volatile jewel shines with a milky-yellow glow which symbolises the softer and more velvety side of a woman – the side that is kind, loving and nurturing. Like how the tides of life come and go, these dramatic colour changes are temporary and short-lived as the diamond will soon revert to its original state. Recognised as one of the rarest diamonds in the world, many have tried to unveil the air of mystic surrounding the Chameleon Diamond. Although some believe that the colour-changing characteristic can be attributed to the phosphorous element in the stone, the gem remains one of the greatest mysteries of the diamond world. Knowledge of this elusive jewel also remains within the realm of the most dedicated jewel connoisseurs. The natural beauty of the Chameleon Diamond knows no boundaries nor can be explained by the logic of science. Its charisma and allure simply happens, just like a woman’s. Now after 24 years, the splendour of the Chameleon Diamond can be experienced once again at Larry Jewelry. Seize the opportunity to be enthralled and witness this amazing marvel for yourself! About Larry Jewelry: About Larry Jewelry Larry Jewelry Singapore Pte Ltd is a leader in fine quality Diamonds and Gems, and the sole distributor of Lazare Diamonds and Bellataire™ Diamonds in Singapore, Brunei and Indonesia. Larry Jewelry is currently the largest and most successful distributor of Lazare ideal-cut diamonds in Southeast Asia. Larry Jewelry has also been accorded recognition for its quality diamonds and gemstones, exceptional, “one-of-its-kind” designs and outstanding craftsmanship over the years. For example, it was the first Singaporean winner of the De Beers Diamond International Awards, thus placing Singapore on the world map for fine Diamonds and craftsmanship. It also regularly garners accolades from the South Sea Pearl Design Awards, the most recent one being a Bronze award in 2003. Recognised for its excellence including business practice, customer service and quality diamonds, Larry Jewelry has been chosen as one of the national model companies in Singapore by SPRING for high work performance standards, and is one of the winners of Superbrands 2004 / 2005. It also received the Tourism Host Award (Retail Category) conferred by the Singapore Tourism Board (STB). Media Contacts: Issued on behalf of Mr Charles Chan, Managing Director of Larry Jewelry Singapore, by Mileage Communications Pte Ltd. For more information, please contact: Ms Audrey Wong / Ms Jolin Tan Mileage Communications Pte Ltd Email: / Tel: 6222-1678 Fax: 6222-5378 Submitted by Audrey Wong, Mileage Communications Pte Ltd on Friday, 1 December 2006 at 9:32 AM Category: Food & Fashion |
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