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This woman turned her love for making chocolates into an edible-art business

, 10 August 2017 -- Diksha Khanna, one of the founders of Amazeology, is a Delhi girl settled in Australia.

Diksha Khanna, one of the founders of Amazeology, is a Delhi girl settled in Australia. The company, which offers edible food art, is the brainchild of this mother of two, who finished her schooling and graduation in Economics Honours from CJM and Miranda House respectively, before moving to Australia 12 years ago.

It was losing her father when she was in class 9 that really had an impact on her. "My mother is a housewife, my elder sister is now a fashion designer and my brother is nine years younger than I am. I was living in a joint family when my father passed away, and there was some property dispute. Most of my time went into handling that, and I was forced to grow up quickly," says Khanna, recalling the countless times she had rushed to Tis Hazari Court between classes in college.

And though she belonged to a business family, she had no inspiration or guidance. "There was no drive to do anything, no career aspirations. Even my sister wasn't very career-oriented," she adds. And so she lost a couple of years handling family problems, till she had an arranged marriage and moved to Australia to be with her husband as he was working there.

"I got a job within 15 days of going there and worked as an assistant accountant for two months. I had never had a job or sat for an interview, so my husband had to sit down and help me prepare for it," she says.

It was then that she realised that she couldn't do a regular job. "My husband asked me what I wanted to do, and I had no idea. We were new to the country and didn't have any assets or money, so finance was a huge factor.

It was then that she came across technology that facilitates printing on chocolates, and since she used to make chocolates while she was back home in Delhi, she thought about giving it a shot. "The biggest thing was how to ask my husband for the $60,000 (over Rs 38 lakh)--the cost of the equipment. He thought I had gone mad!" she says.

She pieced together a plan whilst commuting to and from work, and even approached banks, in vain. "There was no support and everyone said I should just make chocolates at home. But I wanted to do something different."

Diksha finally got an unsecured loan, and the rate of interest was so high that her husband had to work two jobs at night for several years to pay it off. "I didn't know where to sell and what to sell. I started off without a marketing plan, so I didn't know who the target audience was," she says. It was only when big corporate orders started coming in that they got a steady market, and now they have more than 250 products to offer.

She even took on the challenge of making printed macaroons. It took a year to master, and included rebuilding the machine. "It was a stressful time and I was wondering why I'm doing this. I was depressed because I had invested more money and I felt like I was failing," she says.

Inspiration came in the form of her seven-year-old daughter, who told Khanna not to give up. "I didn't realise my kids (she also has a son) were watching me. I thought that if I gave up, I would be teaching them that it's okay to give up," she says.

Speaking about balancing her work and life at home, she says, "It's not easy, it has its own challenges. It's difficult for women because there's a part of us that says raise a family and a part of us says that makes us focus on our work and career. But, women are born multitaskers," she says.Read more at: |

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Submitted by yokol on Thursday, 10 August 2017 at 10:33 AM
Category: Food & Fashion
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