Press Releases
 
Twitter Extends In-Stream Video Ads and Sponsorships to Include K-Pop Content Worldwide

- Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show and Twitter Blueroom
- Providing marketing opportunities for any brand targeting young, high-engagement consumer audience worldwide


SEOUL, KOREA, 1 February 2019 -- (Media OutReach) -- Twitter is the best place for fans all over the world to find out and talk about what's happening in the K-Pop world in real-time. Last year, the most Tweeted personality on a global scale was K-Pop band BTS (@BTS_twt). There were also 56 million Tweets worldwide related to "2018MAMA" in December 2018, which is the biggest K-Pop award ceremony every year. Additionally, the live Twitter Blueroom for K-Pop band EXO (@weareoneEXO) in November 2018 was watched by 1.5 million people, setting the record for the most watched K-Pop #TwitterBlueroom ever.

With K-Pop being one of the top global conversation drivers on Twitter, the platform has now extended its In-Stream Video Ads to K-Pop content. This will allow brands around the world to now run pre-roll video ads targeted at users who watch K-Pop content on the platform. Aside from increasing the profit of video content copyright holders on Twitter, it also enables brand advertisers to easily reach a young, high-engagement consumer audience who wants to support their favourite K-Pop bands by watching related videos on Twitter.

To further provide advertisers a chance to maximise their campaign efforts, the platform also extended In-Stream Videos Sponsorships to exclusive Twitter-produced K-Pop content, allowing brands to insert pre-roll ads into video highlights of K-Pop #TwitterBluerooms. These exclusive live Q&A sessions on Twitter with over 200 K-Pop artistes and their fans have established engaging conversations worldwide, with an average of 1 million viewership for each K-pop #TwitterBluerooms in 2018. For example, in December 2018, LG U+ was the first brand to work with Twitter on this new advertising tool. Through the first sponsored Twitter K-pop Blueroom, LG U+ introduced their new performance video platform, U+ Idol Live, on a global scale to K-pop fans, accumulating up to 1 million views.

Both In-Stream Video Ads and In-Stream Video Sponsorships will also allow brand advertisers to complement traditional advertising efforts through a synergistic effect with digital video advertising. In addition, there are no regional restrictions, allowing global brands to reach Kpop fans on Twitter in as many as 22 markets including: Australia, Brazil, Canada, Egypt, France, India, Indonesia, Japan, Korea, Kuwait, Lebanon, Malaysia, Mexico, Philippines, Qatar, Saudi Arabia, Singapore, Spain, Thailand, UK, United Arab Emirates and US. Twitter plans to continue to expand the available countries of this service.

"In-Stream Video Ads and Sponsorships for K-Pop content will be the new marketing opportunity for brand advertisers to target young, high-engagement consumer audiences in the global market," said Yeonjeong Kim, Head of Global Content Partnerships in Twitter Korea. "In particular, we will focus on providing live #TwitterBluerooms, behind the scenes of K-Pop artists as well as K-Pop music content that has strong entertainment value and high cultural influential power on Twitter."

So far, Twitter Korea has partnered with the following companies to provide premium video content related to K-Pop music and K-Pop artists on Twitter:

- Arirang International Broadcasting (@arirangworld, @_Simplykpop, @arirang_ASC,@aplus_arirang, @arirangtvnews)
- DSP Media (@APRIL_DSPmedia, @KARD_Official)
- Fantagio Music (@offclASTRO, @WekiMeki, @offclastroASTRO, @fantagiomusic_)
- FNC Entertainment (@SF9official, @NFlyingofficial, @cherrybullet, @FNC_ENT)
- JellyFish Entertainment (@gu9udan, @the_verivery, @RealVIXX, @jellyfish_ent)
- Korea Herald (@Kpop_Herald)
- Plan A Entertainment (@Apink_2011, @VICTON1109, @PlanA_2011)
- RBW (@rbw_mamamo, @official_ONEUS)
- SBS Plus (@SBSPLUSNOW, @THEKPOP_SBSPLUS)
- Source Music (@gfrdofficial, @SOURCEMUSIC)
- Starship Entertainment (@OfficialMonstaX, @WJSN_Cosmic, @official_soyou, @G_BoyFriend@STARSHIPent)
- ThisIsGame (@thisisgamecom_)
- WM Entertainment (@8_OHMYGIRL, @OHMYGIRLJAPAN, @WM_ONOFF, @_B1A4OFFICIAL,@WM_ent)
- Woollim Entertainment (@Official_GNCD, @Official_IFNT, @Official_LVLZ, @woollim_ent)

On the other hand, Nielsen Brand Effect Data (2017.11-2018.04) found that people who have viewed In-Stream Video Ads on Twitter showed 60% more 'Ad Recall', 30% more 'Brand Awareness', and 5% more 'Purchase Intent', compared to those who were not exposed to the Ads.

Example Tweet for K-Pop Twitter In-Stream Video Ads
Embeddable Tweet: https://twitter.com/Kpop_Herald/status/1087633988418600961

About Twitter

Twitter is what's happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, Twitter Lite (mobile.twitter.com), an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @TwitterSG, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.

Media Contact
Heejung Shin
Twitter Korea

@xinxi1

Golin Singapore
on behalf of Twitter Asia Pacific


# # #


Submitted by ACN Newswire, ACN Newswire on Friday, 1 February 2019 at 9:20 PM
Category: Enterprise Technology
 
Related News

Growing Landscape of the Smart Home in China Market Outlook: Ken Research
Monday, 18 Feb 2019

Sipotek Technology Presents Visual Inspection Machine For Automated Inspections Of Missing Component
Monday, 18 Feb 2019

WikiFX International goes live in Shanghai Choosing Forex Brokers
Friday, 15 Feb 2019

Infinito Wallet to Enable Support for EOS DApps on App Square with Global Leading EOS Partners
Friday, 15 Feb 2019

Cavli Wireless to launch Global NB-IoT Network at Mobile World Congress Barcelona 2019
Friday, 15 Feb 2019

Related Events

Palo Alto Networks: OAGITM 2019 Winter Conference
Tuesday, 19 Feb 2019

PV Operations Europe 2019
Wednesday, 27 Feb 2019

Palo Alto Networks: Executive Cloud Security Dinner
Wednesday, 27 Feb 2019

Palo Alto Networks: Brainstrom K-12
Sunday, 3 Mar 2019

Palo Alto Networks: METAA CTO CLINIC
Friday, 8 Mar 2019

Latest News

100 Percent Free Dating Sites - Totally Free Dating Sites Online
Tuesday, 19 Feb 2019

Baby Car Seat Market Bullish in 2019
Tuesday, 19 Feb 2019

Long Path Copy Tool Now Makes File Moving, Copying and Deleting Much Easier
Tuesday, 19 Feb 2019

Benefits of Using Online Video Downloaders
Monday, 18 Feb 2019

Wrist Fusion Plate System Market upcoming challenges and future forecast
Monday, 18 Feb 2019

 
Want to get your press releases, event listings, and job ads on Scoopasia? Register now for a FREE account or login if you already have one!
Scoopasia v1.0b. Copyright © 2019
Today is Tuesday, 19 February 2019

About Scoopasia | FAQ | Privacy Policy | Contact Us

Press Releases
Event Listings
Job Listings
Arts & Entertainment
Architecture & Construction
Automotive & Travel
Business
Consumer Technology
Economy
Education
Enterprise Technology
Food & Fashion
Government & Policy
Health Care & Medical
Legal/Law
News & Media
Religion
Science & Research
Sports & Fitness
Login / Register
Get Scoopasia through RSS Feeds & Email Notifications!


Journalist's Toolbox
Hello journalist, welcome to Scoopasia--a powerful online resource for media information in Asia. Scoopasia has press releases and media events for every beat and industry. All content on Scoopasia is 100% FREE. You don't even need to login!

  • Scoop Line
    (Instant Information Request)
    The easiest way to ask questions and request information from the PR community.


  • Advanced Search
    Drill down, dig deep, for media information the way you want it.

  • Journalist's Resources
    Resources and tools you can't do without.

  • PR Tools
    Scoopasia Blog Search
    Search the largest handpicked collection of Asia's most prominent and influential blogs.


    Resources
  • PR Bookmarks
  • Web 2.0 Bookmarks
  • Media Bookmarks

    More Coming Soon...

  • Upcoming Events
  • Gulfood - Annual Food and Beverage Expo and Conference Dubai 2019
  • Epithelial Mesenchymal Interactions in Lung Development and Fibrosis, 2019
  • 4th Silicon Beach Conference, February 2019, Santa Monica, California
  • SPE Workshop: Petroleum Resources-Latest and Best Practices
  • 7th Annual Primary Care Winter CME Conference

  • Latest Jobs
    Sorry, there are currently no entries posted here.