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Wacoal Gets Intimate With You

With Its First Stand Alone Boutique In Singapore

Singapore, 6 July 2006 -- Wacoal wants to get even more intimate with you with the opening of its first lingerie boutique at Marina Square. Drop by and indulge in the decadent pleasure of fine lingerie and be pampered by the Wacoal experience.

The opening of the first Wacoal boutique in Singapore is part of this leading Japanese lingerie brand to reach out and get personal with its customers. Besides offering a fabulous variety of lingerie, customers will be treated with the Wacoal experience. This experience includes spacious dressing rooms, outfitted with Hollywood-styled lighting and a Wacoal specialist who can provide bra-fitting services and advice, such as, taking into considerations a woman’s lifestyle, age, breasts shape and preferred bra style (for example, push-up, strapless, everyday).

“We understand that buying lingerie is a very personal experience. This boutique allows our Wacoal specialists to provide personalized service to our customers,” said M Ishikawa san, Managing Director, Wacoal Singapore. “For example, our fitting rooms are stand-alone (versus adjoining), and are specially designed with an added vanity area to allow our specialists to join the customer in the fitting room to assist in finding the correct fit. Or, the husband or boyfriend can have a sneak peek without infringing the privacy of other customers,” added Ishikawa san with a laugh.

Ladies will be spoilt for choice at the Wacoal boutique. For those looking for luxury, silk and lace, the Salute, Parfage, Lge and Moi Cree ranges offer sexy, saucy, elaborate and functional styles with retail prices starting at over $90 per bra.

The Body Conscious line would appeal to young ladies with its style, fun and colours, while La Vie Aisee is a special line of lingerie designed for mature ladies with close attention paid to comfort, simplicity and elegance.

Moving ahead, Wacoal will be opening another boutique in mid-August at Plaza Singapura. This is part of the plan to expand the Wacoal experience and reach. Look out for more exciting developments from Wacoal!


The Wacoal Boutique
Marina Square
#03-109
Tel:63381009
Boutique Hours: 10:30am – 9:50pm, Daily.

# # #


About Wacoal Singapore Pte Ltd:
Wacoal - Helping Women Realize Their Full Beauty Potential

For more than half a century, Wacoal’s goal has been to help women world-wide realize their desire to be beautiful.
Today, Wacoal utilizes the knowledge and experience accumulated over the years to develop new fields, brands and business models, under a design policy based on the keywords of Beauty, Health and Comfort.
A market leader in intimate apparel, Wacoal has key operations in Europe, America and Asia.

Media Contacts:
Julia Lai
The Advocate Group
6396 5470 (o)

Submitted by The Advocate Group on Thursday, 6 July 2006 at 9:28 AM
Category: Food & Fashion
 
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