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Press Releases
Be empowered to look as fabulous as you feel. Singapore, 20 April 2009 -- Singapore, 07 April 2009 - IMEDEEN®, the world’s leading anti-aging internal skincare solution, is pleased to announce the launch of ‘You Can Do More’ campaign in Singapore. Catering to the modern woman’s hectic and demanding lifestyle, this campaign aims to empower her to take charge of her skincare needs to look as fabulous a she feels at any age, through a simple 4th step in her beauty regime. To celebrate this empowerment of women, IMEDEEN® will kick start the campaign with an island-wide search for ‘The New Face of IMEDEEN®’ that hopes to inspire women of all ages to embrace a holistic approach to beauty. In addition, IMEDEEN® has integrated the use of online communities to empower women to talk and share their beauty solutions, as well as online platforms to provide women with valuable expert advice on how they can do more to achieve youthful, radiant skin from the inside-out. The content of the ‘You Can Do More’ campaign is designed to make women feel good about looking good, covering topics such as food recipes that maximize the intake of ‘beauty foods’, health and lifestyle tips and step-by-step face gym exercise tutorials. Most importantly, these lifestyle tips work to complement the essential 4th step in skincare regime and aptly bring to life the brand’s philosophy of ‘beauty from within’. “Putting their best face forward is important to each woman. Nourishing the skin from within has now become an essential skincare step for the busy modern women of today in her mid 20s, 30s or 40s.” says Maureen Law, Vice President of Marketing, OneNine57. “The journey to great skin is often a lifelong one. With ‘You Can Do More’ campaign, IMEDEEN® can help women commit to healthier lifestyle choices and choose a more holistic approach to beauty. We are confident that women will notice a difference to their appearance and feel better in the long term.” The New Face of IMEDEEN® IMEDEEN® will launch an island-wide search for ‘The New Face of IMEDEEN®’, a real woman between the ages of 25 to 50, who epitomises the IMEDEEN® ideal of beauty from within, and who faithfully practices a holistic skincare regime to address her beauty needs. The search for The New Face of IMEDEEN® will run over a period of 2.5 months in a dual-phased selection process. In the first phase, the public will be given the opportunity to nominate a relative, friend or colleague who they feel epitomise ‘beauty that comes from within’ from 15 May - 30 June 2009. In the second phase, three shortlisted finalists will be announced and the public will once again vote for their favourites from 15 - 31 July 2009. The New Face of IMEDEEN® stands to win an attractive prize package that includes an expense paid trip to the beautiful city of Copenhagen and a one-year supply of IMEDEEN® oral supplements. To be unveiled in September 2009, she will also serve as the IMEDEEN® Brand Ambassador for the year. Hosted on the official campaign microsite, consumers can log on to http://www.imedeen.com.sg/youcandomore to submit nominations and votes online. IMEDEEN Online Communities Harnessing the power of the new media, IMEDEEN® has also integrated the use of online communities, such as beauty blogs, twitter, facebook and microsite to get women contributing to the ‘You Can Do More’ campaign in Singapore. Such online communities empower like-minded IMEDEEN® users to share experiences on their quest to achieve health and beauty, as well as to encourage their peers to take on a holistic approach to beauty. Whatever their role is in life - a grandmother, a mother, or a daughter, women can visit http://www.imedeen.com.sg/youcandomore to find out how they can do more, or follow IMEDEEN® Singapore on twitter at http://www.twitter.com/imdeensg for exclusive beauty news and deals. The Essential 4th Step in Skincare that Cannot Be Ignored Designed to optimize normal skincare routines, IMEDEEN® skincare supplements work in the derma layer to nourish and support the skin from the inside-out. Taking IMEDEEN® tablets can help revitalise and improve the quality of one’s skin all over the body and reduce the visible signs of aging. In as early as 90-days, women will notice that the skin on their face and body is more supple. Daily use of IMEDEEN® skincare tablets have led to a better dermis, resulting in a better barrier function that prevents moisture-loss and provide skin with better resistance against UV rays. A better dermis indicate an overall clear improvement in the skin quality, with a reduction of fine lines and wrinkles, and softer, smoother and more beautiful looking skin. Exclusively distributed by OneNine57 in Singapore, the natural-based formulation of IMEDEEN is designed to optimize skincare routines to provide nourishment for the skin from the dermal layer. It contains the exclusive collagen boosting Biomarine Complex™ and a cocktail of potent anti-oxidants to protect skin from environmental damage. Users simply choose the correct formulation based on their age and skin care needs. About OneNine57: OneNine57 Pte Ltd is a Singapore-based company that specializes in managing high-quality, niche beauty and personal care brands in Asia Pacific. The company markets and distributes products from skin care and personal care to cosmetics and health supplements. Founded in 2007 by Jan Vistisen, David Ng and Maureen Law, OneNine57 was named after the year in which the three founders were born. Collectively, they have nearly a century of brand management experience and bring a global perspective to their work with diverse Asian markets. Media Contacts: Isabelle Neo Account Executive O: 6324 9730 M: 9692 3506 E: Footnotes: You can do more for beauty with IMEDEEN Note To Editors: M170o93H7pQ09L8X1t49cHY01Z5j4TT91fGfr Disclaimer: M170o93H7pQ09L8X1t49cHY01Z5j4TT91fGfr Submitted by Isabelle Neo, Rice Communications on Monday, 20 April 2009 at 12:47 PM Category: Food & Fashion |
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